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Frequently Asked Questions

Everything about how The Stocks School works — the screener and ratings, where the data comes from, investing basics, and our plans. Can't find your answer? Email contact@startlongterm.com.

About The Stocks School

What is The Stocks School?

A U.S. stock research platform for long-term investors. It combines fundamental analysis, valuation, data-driven investment ratings, a learning blog, and a Smart Money tracker for every S&P 500 stock.

Is The Stocks School free?

Yes. You can research stocks, use the full S&P 500 screener, read the blog, and view every investment rating for free. Paid plans add 5-year projection models, comparison, and the 13F Smart Money tracker.

What is the Smart Money / 13F tracker?

It shows what the biggest U.S. fund managers actually own, sourced from their official SEC 13F filings, plus real insider buying from SEC Form 4 — so you can follow institutional 'smart money' moves.

Where does the data come from?

Live prices from market-data providers, plus real fundamentals and 5-year financials pulled directly from companies' SEC filings — refreshed automatically. Every rating is generated by a transparent model, not hand-picked.

Is anything here financial advice?

No. Everything on The Stocks School is educational research to help you make your own decisions — it is not financial advice or a recommendation to buy or sell any security. Always do your own research and consider a licensed professional.

The screener & ratings

What is a stock screener?

A tool that filters a large list of stocks down to the ones matching your criteria — by sector, valuation, profitability, growth, debt, and our overall rating — so you can find ideas worth a closer look.

How do I use this screener?

Search a ticker or company, or filter by sector, maximum P/E, and minimum ROE, then sort any column. Click any stock to open its full analysis page.

What do the ratings (Strong, Favorable, Neutral, Weak) mean?

Each is a transparent 0–100 score our model computes from real fundamentals — growth, profitability, financial health, and valuation. Higher is better, but it's a research starting point, not a buy signal.

How our ratings are calculated
How current is the data?

Prices update through each trading day; fundamentals and 5-year financials refresh on a regular schedule directly from company filings.

Is the screener free?

Yes — the full S&P 500 screener, every metric, sorting and filters, and all ratings are free to use.

Is anything here financial advice?

No. Everything on The Stocks School is educational research to help you make your own decisions — it is not financial advice or a recommendation to buy or sell any security. Always do your own research and consider a licensed professional.

Investing basics

What annual return can I realistically expect?

Over the long run the S&P 500 has returned about 10% a year (roughly 7% after inflation). Matching the market over decades is genuinely excellent — chasing far more usually means taking risks that end in a big loss.

Read: What is a good annual return?
What is a P/E ratio, and what's reasonable?

P/E is the price you pay for each dollar of a company's yearly profit. A 'reasonable' P/E depends on growth: a fast grower can justify a high P/E, while the same number is expensive for a slow one.

Read: What is a reasonable P/E ratio?
How do I research a stock before buying?

Use a funnel: filter the whole market down fast, then deeply understand the few businesses that survive, then judge whether the price is fair. The goal of all that reading is to confidently say 'no' to almost everything.

Read: How to research a stock
Should I sell a stock after it doubles?

Usually no. Sell when the reason you bought it breaks, when it becomes wildly overvalued, or when the position is too large — not simply because the number got big. By default, let your winners run.

Read: Should you sell after it doubles?
What is an economic moat?

A durable advantage that keeps competitors from copying a business and competing its profits away — usually a strong brand, network effects, a scale/cost edge, or high switching costs.

Read: Profit margins and economic moats
How many stocks should I own, and how do I diversify?

Enough that no single mistake can sink you, but few enough to follow — often a dozen to a couple dozen quality names across different sectors, each sized by conviction. Diversification lowers risk without necessarily lowering long-term return.

Read: Portfolio management basics

Plans & billing

Is there a free plan?

Yes. The free plan includes the full S&P 500 screener, every stock's fundamentals and rating, charts, and the learning blog — no card required.

What do Premium and Pro add?

Premium unlocks 5-year projection models, side-by-side comparison, and advanced analytics. Pro adds the full 13F Smart Money portfolio tracker and everything in Premium.

Can I subscribe right now?

Paid plans are launching soon. Until checkout goes live the plans are a preview, and the features are open to everyone — we'll announce when subscriptions open.

Will I be able to cancel anytime?

Yes. When billing launches, plans will be month-to-month or yearly and cancellable anytime from your account — you keep access through the end of the period you paid for.

Is payment secure?

Payments will be handled by Stripe, an industry-standard processor. We never see or store your card details.

The Stocks School is an educational research platform. Nothing here is financial advice or a recommendation to buy or sell any security. Data is sourced from market-data providers and public SEC filings and may contain errors — always verify against primary sources and do your own research.

Ready to dig in? Open the stock screener →