BIDU
Baidu Inc
$114.22
▲ 0.8%Updated Today 12:11 PM ET
BIDU at a glance — five pillars scored 0–100 from real filed financials.
Overall: Weak · 25/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▲ Up 32.1% over the last 12 months
Market Cap
$39.07B
P/E
—
Forward P/E (est.)
—
ROE
0.1%
Revenue Growth
-4.0%
EPS Growth
-99.0%
Profit Margin
0.3%
FCF Yield
10.7%
Debt / Equity
0.34x
ROIC
-1.0%
Interest Coverage
—
Current Ratio
1.76x
Dividend Yield
—
Implied Growth (rev. DCF)
—
Rating Score
25/100
Baidu Inc (BIDU) is a large-cap company in the Media industry, part of the Communication Services sector of the S&P 500, with a market value around $39.07B.
In its latest reported year it generated about $18.46B in revenue and $799.00M in net profit.
Our model rates BIDU Weak (25/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what BIDU's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. BIDU trades near $114.22, below its 50-day average ($125.43) and 200-day average ($127.88). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 47 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. BIDU's is $4.36 (~3.8% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month BIDU found buyers near $100.32 (support) and sellers near $129.38 (resistance); its 52-week range is $84.64–$165.30. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.4× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
-1.4%
Revenue moved from $14.88B in 2018 to $18.46B in 2025, a 3.1% compound annual growth rate. The most recent year declined 4.0% year over year. Shrinking revenue is worth a closer look — is it cyclical or structural?
Gross Margin
42.1%
Operating Margin
-4.5%
Net Margin
4.3%
ROE
0.1%
Baidu Inc keeps about 0.3% of each sales dollar as net profit, with a 42.1% gross margin and -4.5% operating margin. Return on equity is 0.1% and return on invested capital about -1.0%. Thin margins leave less cushion if costs rise.
Total Debt
$5.91B
Net Debt
$2.39B
Net Debt / EBITDA
—
Debt / Equity
0.34x
Leverage: debt-to-equity is 0.3x, with a current ratio of 1.8x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $5.91B of total debt against $3.52B of cash.
Operating CF
-$431.00M
Free Cash Flow
-$2.16B
FCF Margin
-11.7%
In the latest year Baidu Inc produced about -$431.00M of operating cash flow but negative free cash flow as it invested heavily. That is a free-cash-flow yield of about 10.7% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
—
P/S
2.06x
P/B
1.17x
EV / EBITDA
—
BIDU trades at n/a trailing earnings, 2.1x sales, and 1.2x book value. With no positive trailing earnings, value it on sales, cash flow, or growth rather than P/E.
Where BIDU sits versus its Communication Services sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 15 Communication Services companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How BIDU stacks up against its Communication Services peers — valuation, profitability, and growth versus the sector median.
In the Communication Services sector (43 S&P 500 companies), BIDU ranks #15 of 43 by our overall rating.
P/E vs sector
—
median 15.4x
ROE vs sector
0.1%
median 23.3%
Growth vs sector
-4.0%
median 1.6%
Sector rank
#15
of 43 by rating
Peers are the closest Communication Services companies by sub-industry and size. Sector median is across all 43 S&P 500 names in the sector. Educational, not a recommendation.
The case for BIDU:
- Healthy free-cash-flow yield (~10.7%) funds buybacks and dividends.
- A conservative balance sheet (debt/equity 0.3x) lowers risk.
The case against BIDU:
- Revenue growth is slow/negative (-4.0%), limiting the upside engine.
- Thin net margins (0.3%) leave little room for error.
- Our model's overall read is Weak (25/100).
Growth risk — sluggish revenue (-4.0%) leaves little margin for execution missteps.
Margin risk — thin profitability (0.3%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen weakly: Baidu Inc is a large-cap communication services business with shrinking revenue, with modest profitability, and a sound balance sheet. It trades at n/a earnings, which our model scores Weak (25/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
BIDU — frequently asked questions
Is BIDU a good stock to buy?
We don't give buy or sell advice. Our model rates Baidu Inc Weak (25/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is BIDU's rating on The Stocks School?
Baidu Inc currently scores 25/100 (Weak) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does BIDU's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Baidu Inc's SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for BIDU calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this BIDU analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell BIDU. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.