DECK
Deckers Brands
$105.57
▼ 3.2%Updated Today 6:01 PM ET
▲ Up 8.0% over the last 12 months
Market Cap
$15.15B
P/E
15.18x
Forward P/E (est.)
13.68x
ROE
40.8%
Revenue Growth
9.8%
EPS Growth
11.0%
Profit Margin
18.7%
FCF Yield
22.8%
Debt / Equity
0x
ROIC
40.0%
Interest Coverage
—
Current Ratio
3.54x
Dividend Yield
—
Implied Growth (rev. DCF)
1.6%
Rating Score
76/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what DECK's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. DECK trades near $105.57, around its 50-day average ($105.92) and 200-day average ($103.24). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 34 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. DECK's is $3.68 (~3.5% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month DECK found buyers near $92.31 (support) and sellers near $116.50 (resistance); its 52-week range is $78.91–$126.50. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.0× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Deckers Brands (DECK) is a large-cap company in the Footwear industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $15.15B.
In its latest reported year it generated about $5.47B in revenue and $1.02B in net profit.
Our model rates DECK Strong (76/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
14.8%
Revenue moved from $3.15B in 2022 to $5.47B in 2026, a 14.8% compound annual growth rate. The most recent year grew a steady 9.8% year over year. Slower, mature growth is common for established businesses.
Gross Margin
57.7%
Operating Margin
23.1%
Net Margin
18.7%
ROE
40.8%
Deckers Brands keeps about 18.7% of each sales dollar as net profit, with a 57.7% gross margin and 23.1% operating margin. Return on equity is 40.8% and return on invested capital about 40.0%. Margins this wide usually signal pricing power or a cost advantage.
Total Debt
—
Net Debt
—
Net Debt / EBITDA
—
Debt / Equity
0x
Leverage: debt-to-equity is 0.0x, with a current ratio of 3.5x. That is a conservative balance sheet — a cushion in downturns.
Operating CF
$1.18B
Free Cash Flow
$1.10B
FCF Margin
20.1%
In the latest year Deckers Brands produced about $1.18B of operating cash flow and $1.10B of free cash flow after capital spending. That is a free-cash-flow yield of about 22.8% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
15.18x
P/S
2.87x
P/B
5.63x
EV / EBITDA
10.2x
DECK trades at 15.2x trailing earnings (about 13.7x on estimated forward earnings), 2.9x sales, and 5.6x book value. Reverse-engineering today's price implies the market expects roughly 1.6% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How DECK stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (48 S&P 500 companies), DECK ranks #1 of 48 by our overall rating. It trades at a discount versus the sector on earnings (15.2x P/E vs. 23.7x median) with a higher return on equity (40.8% vs. 39.2%) and faster revenue growth (9.8% vs. 6.2%).
P/E vs sector
15.2x
median 23.7x
ROE vs sector
40.8%
median 39.2%
Growth vs sector
9.8%
median 6.2%
Sector rank
#1
of 48 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 48 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$108.51 – $180.86
vs. $105.57 today · expected CAGR 1% – 11%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $6.02B | $6.62B | $7.28B | $8.01B | $8.81B |
| Net income | $1.14B | $1.26B | $1.38B | $1.52B | $1.67B |
| EPS | $8.24 | $9.06 | $9.96 | $10.96 | $12.06 |
| Share price (low) | $74.12 | $81.53 | $89.68 | $98.65 | $108.51 |
| Share price (high) | $123.53 | $135.88 | $149.47 | $164.42 | $180.86 |
| CAGR (low–high) | -30% / 17% | -12% / 13% | -5% / 12% | -2% / 12% | 1% / 11% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for DECK:
- High net margins (18.7%) point to pricing power or efficiency.
- Strong return on equity (40.8%) shows capital is put to work well.
- Healthy free-cash-flow yield (~22.8%) funds buybacks and dividends.
- A conservative balance sheet (debt/equity 0.0x) lowers risk.
- Our model's overall read is Strong (76/100).
The case against DECK:
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen favourably: Deckers Brands is a large-cap consumer discretionary business growing at a mature pace, with solid profitability, and a sound balance sheet. It trades at 15.2x earnings, which our model scores Strong (76/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.