NKE
Nike, Inc.
$43.19
▼ 4.4%Updated Today 6:01 PM ET
▼ Down 24.0% over the last 12 months
Market Cap
$66.94B
P/E
30.04x
Forward P/E (est.)
42.91x
ROE
16.4%
Revenue Growth
-2.7%
EPS Growth
-49.4%
Profit Margin
4.8%
FCF Yield
8.5%
Debt / Equity
0.6x
ROIC
—
Interest Coverage
—
Current Ratio
2.14x
Dividend Yield
3.6%
Implied Growth (rev. DCF)
3.9%
Rating Score
39/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what NKE's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. NKE trades near $43.19, below its 50-day average ($44.34) and 200-day average ($58.76). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 45 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. NKE's is $1.47 (~3.4% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month NKE found buyers near $42.65 (support) and sellers near $47.65 (resistance); its 52-week range is $41.35–$80.17. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.5× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Nike, Inc. (NKE) is a large-cap company in the Apparel, Accessories & Luxury Goods industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $66.94B.
In its latest reported year it generated about $46.31B in revenue and $3.22B in net profit.
Our model rates NKE Weak (39/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
1.0%
Revenue moved from $44.54B in 2021 to $46.31B in 2025, a 1.0% compound annual growth rate. The most recent year declined 2.7% year over year. Shrinking revenue is worth a closer look — is it cyclical or structural?
Gross Margin
42.7%
Operating Margin
6.0%
Net Margin
7.0%
ROE
16.4%
Nike, Inc. keeps about 4.8% of each sales dollar as net profit, with a 42.7% gross margin and 6.0% operating margin. Return on equity is 16.4%. Thin margins leave less cushion if costs rise.
Total Debt
$7.96B
Net Debt
$1.30B
Net Debt / EBITDA
—
Debt / Equity
0.6x
Leverage: debt-to-equity is 0.6x, with a current ratio of 2.1x. That is a moderate, manageable debt load for most businesses. It carries roughly $7.96B of total debt against $6.66B of cash.
Operating CF
$3.70B
Free Cash Flow
$3.27B
FCF Margin
7.1%
In the latest year Nike, Inc. produced about $3.70B of operating cash flow and $3.27B of free cash flow after capital spending. That is a free-cash-flow yield of about 8.5% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
30.04x
P/S
1.45x
P/B
6.9x
EV / EBITDA
—
NKE trades at 30.0x trailing earnings (about 42.9x on estimated forward earnings), 1.5x sales, and 6.9x book value. Reverse-engineering today's price implies the market expects roughly 3.9% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How NKE stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (48 S&P 500 companies), NKE ranks #37 of 48 by our overall rating. It trades at a premium versus the sector on earnings (30x P/E vs. 23.7x median) with a lower return on equity (16.4% vs. 39.2%) and slower revenue growth (-2.7% vs. 6.2%).
P/E vs sector
30x
median 23.7x
ROE vs sector
16.4%
median 39.2%
Growth vs sector
-2.7%
median 6.2%
Sector rank
#37
of 48 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 48 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$79.08 – $131.80
vs. $43.19 today · expected CAGR 13% – 25%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $47.70B | $49.13B | $50.60B | $52.12B | $53.68B |
| Net income | $3.34B | $3.44B | $3.54B | $3.65B | $3.76B |
| EPS | $3.90 | $4.02 | $4.14 | $4.27 | $4.39 |
| Share price (low) | $70.26 | $72.37 | $74.54 | $76.78 | $79.08 |
| Share price (high) | $117.11 | $120.62 | $124.24 | $127.96 | $131.80 |
| CAGR (low–high) | 63% / 171% | 29% / 67% | 20% / 42% | 15% / 31% | 13% / 25% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for NKE:
- Strong return on equity (16.4%) shows capital is put to work well.
- Healthy free-cash-flow yield (~8.5%) funds buybacks and dividends.
- Pays a 3.6% dividend on top of any price gains.
The case against NKE:
- Revenue growth is slow/negative (-2.7%), limiting the upside engine.
- Thin net margins (4.8%) leave little room for error.
- Our model's overall read is Weak (39/100).
Valuation risk — at 30.0x earnings, disappointing results could compress the multiple.
Growth risk — sluggish revenue (-2.7%) leaves little margin for execution missteps.
Margin risk — thin profitability (4.8%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen weakly: Nike, Inc. is a large-cap consumer discretionary business with shrinking revenue, with modest profitability, and a sound balance sheet. It trades at 30.0x earnings, which our model scores Weak (39/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.