W
Wayfair Inc
$94.50
▲ 0.0%Updated Today 12:11 PM ET
W at a glance — five pillars scored 0–100 from real filed financials.
Overall: Weak · 24/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▲ Up 65.9% over the last 12 months
Market Cap
$10.98B
P/E
—
Forward P/E (est.)
—
ROE
-659.9%
Revenue Growth
6.8%
EPS Growth
—
Profit Margin
-2.4%
FCF Yield
-4.8%
Debt / Equity
0.36x
ROIC
10.0%
Interest Coverage
0.1x
Current Ratio
0.76x
Dividend Yield
—
Implied Growth (rev. DCF)
4.6%
Rating Score
24/100
Wayfair Inc (W) is a large-cap company in the Retail industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $10.98B.
In its latest reported year it generated about $12.46B in revenue and posted a net loss of $313.00M.
Our model rates W Weak (24/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what W's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. W trades near $94.50, above its 50-day average ($74.35) and 200-day average ($86.95). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 73 it is overbought — the recent rally is stretched and can cool off.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. W's is $5.52 (~5.8% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month W found buyers near $66.75 (support) and sellers near $96.89 (resistance); its 52-week range is $53.07–$119.98. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.2× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
-2.4%
Revenue moved from $3.38B in 2016 to $12.46B in 2025, a 15.6% compound annual growth rate. The most recent year grew a steady 6.8% year over year. Slower, mature growth is common for established businesses.
Gross Margin
30.2%
Operating Margin
0.1%
Net Margin
-2.5%
ROE
-659.9%
Wayfair Inc keeps about -2.4% of each sales dollar as net profit, with a 30.2% gross margin and 0.1% operating margin. Return on equity is -659.9% and return on invested capital about 10.0%. The company is currently unprofitable on a net basis.
Total Debt
$2.97B
Net Debt
$1.97B
Net Debt / EBITDA
115.65x
Debt / Equity
0.36x
Leverage: debt-to-equity is 0.4x, and operating profit covers interest about 0.1x, with a current ratio of 0.8x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $2.97B of total debt against $1.00B of cash.
Operating CF
$534.00M
Free Cash Flow
$464.00M
FCF Margin
3.7%
In the latest year Wayfair Inc produced about $534.00M of operating cash flow and $464.00M of free cash flow after capital spending. That is a free-cash-flow yield of about -4.8% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
P/E
—
P/S
0.99x
P/B
38.03x
EV / EBITDA
40.2x
W trades at n/a trailing earnings, 1.0x sales, and 38.0x book value. Reverse-engineering today's price implies the market expects roughly 4.6% long-term free-cash-flow growth. With no positive trailing earnings, value it on sales, cash flow, or growth rather than P/E.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
—
Current price
$94.50
Starting FCF (latest 10-K)
$464.00M
Growth, years 1–5
6.8%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
The case for W:
- A conservative balance sheet (debt/equity 0.4x) lowers risk.
- As an established S&P 500 member in Consumer Discretionary, it brings scale and a long operating history.
The case against W:
- Thin net margins (-2.4%) leave little room for error.
- Interest coverage is thin (0.1x), so debt costs bite.
- Limited free cash flow at today's price.
- Our model's overall read is Weak (24/100).
Margin risk — thin profitability (-2.4%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen weakly: Wayfair Inc is a large-cap consumer discretionary business growing at a mature pace, with modest profitability, and a sound balance sheet. It trades at n/a earnings, which our model scores Weak (24/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
W — frequently asked questions
Is W a good stock to buy?
We don't give buy or sell advice. Our model rates Wayfair Inc Weak (24/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is W's rating on The Stocks School?
Wayfair Inc currently scores 24/100 (Weak) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does W's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Wayfair Inc's SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for W calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this W analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell W. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.