NOW
ServiceNow
$125.22
▲ 6.7%Updated Aug 7, 11:30 AM ET
NOW at a glance — five pillars scored 0–100 from real filed financials.
Overall: Favorable · 60/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▼ Down 51.6% over the last 12 months
Market Cap
$109.65B
P/E
75.56x
Forward P/E (est.)
66.16x
ROE
15.0%
Revenue Growth
21.7%
EPS Growth
14.2%
Profit Margin
12.6%
FCF Yield
10.2%
Debt / Equity
0.12x
ROIC
11.0%
Interest Coverage
67.56x
Current Ratio
0.84x
Dividend Yield
—
Implied Growth (rev. DCF)
4.6%
Rating Score
60/100
ServiceNow (NOW) is a large-cap company in the Systems Software industry, part of the Information Technology sector of the S&P 500, with a market value around $109.65B.
In its latest reported year it generated about $13.28B in revenue and $1.75B in net profit.
Our model rates NOW Favorable (60/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Evidence of durable competitive advantage in the filed financials (10 years of history).
The filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.
78.4% average over the last 3 years
±2.3 pts around 76.7% across 10 years
grew in 9 of the last 9 year-over-year periods
positive in 10 of 10 years
11.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what NOW's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. NOW trades near $125.22, around its 50-day average ($100.15) and 200-day average ($132.84). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 54 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. NOW's is $5.22 (~4.2% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month NOW found buyers near $89.39 (support) and sellers near $124.80 (resistance); its 52-week range is $81.24–$211.48. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.8× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
22.5%
Revenue moved from $1.39B in 2016 to $13.28B in 2025, a 28.5% compound annual growth rate. The most recent year grew a strong 21.7% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
77.5%
Operating Margin
13.7%
Net Margin
13.2%
ROE
15.0%
ServiceNow keeps about 12.6% of each sales dollar as net profit, with a 77.5% gross margin and 13.7% operating margin. Return on equity is 15.0% and return on invested capital about 11.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$1.48B
Net Debt
-$1.22B
Net cash position
Net Debt / EBITDA
-0.67x
Debt / Equity
0.12x
Leverage: debt-to-equity is 0.1x, and operating profit covers interest about 67.6x, with a current ratio of 0.8x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $1.48B of total debt against $2.70B of cash.
Operating CF
$5.44B
Free Cash Flow
$4.58B
FCF Margin
34.5%
In the latest year ServiceNow produced about $5.44B of operating cash flow and $4.58B of free cash flow after capital spending. That is a free-cash-flow yield of about 10.2% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
75.56x
P/S
8.09x
P/B
15.16x
EV / EBITDA
—
NOW trades at 75.6x trailing earnings (about 66.2x on estimated forward earnings), 8.1x sales, and 15.2x book value. Reverse-engineering today's price implies the market expects roughly 4.6% long-term free-cash-flow growth. That is a rich multiple that prices in a lot of future growth.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
$183.80
Current price
$125.22
Starting FCF (latest 10-K)
$4.58B
Growth, years 1–5
20.0%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where NOW sits versus its Information Technology sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 98 Information Technology companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How NOW stacks up against its Information Technology peers — valuation, profitability, and growth versus the sector median.
In the Information Technology sector (230 S&P 500 companies), NOW ranks #47 of 230 by our overall rating. It trades at a premium versus the sector on earnings (75.6x P/E vs. 38.9x median) with a lower return on equity (15.0% vs. 17.5%) and faster revenue growth (21.7% vs. 17.7%).
P/E vs sector
75.6x
median 38.9x
ROE vs sector
15.0%
median 17.5%
Growth vs sector
21.7%
median 17.7%
Sector rank
#47
of 230 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Information Technology companies by sub-industry and size. Sector median is across all 230 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$0.00 – $0.00
vs. $125.22 today · expected CAGR 14% – 26%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $16.20B | $19.76B | $24.11B | $29.42B | $35.89B |
| Net income | $2.11B | $2.57B | $3.13B | $3.82B | $4.67B |
| EPS | $2.40 | $2.93 | $3.58 | $4.37 | $5.33 |
| Share price (low) | $110.63 | $134.97 | $164.66 | $200.88 | $245.08 |
| Share price (high) | $182.78 | $222.99 | $272.04 | $331.89 | $404.91 |
| CAGR (low–high) | -12% / 46% | 4% / 33% | 10% / 30% | 13% / 28% | 14% / 26% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for NOW:
- Revenue is growing 21.7% a year, a sign of real demand.
- Healthy free-cash-flow yield (~10.2%) funds buybacks and dividends.
- A conservative balance sheet (debt/equity 0.1x) lowers risk.
- Our model's overall read is Favorable (60/100).
The case against NOW:
- A rich 75.6x earnings multiple prices in a lot of growth.
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Valuation risk — at 75.6x earnings, disappointing results could compress the multiple.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen favourably: ServiceNow is a large-cap information technology business still growing nicely, with solid profitability, and a sound balance sheet. It trades at 75.6x earnings, which our model scores Favorable (60/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Analyst Ratings
What 55 Wall Street analysts covering NOW recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Latest SEC Filings
NOW's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.
In the Idea Lab
NOW — frequently asked questions
Is NOW a good stock to buy?
We don't give buy or sell advice. Our model rates ServiceNow Favorable (60/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is NOW's rating on The Stocks School?
ServiceNow currently scores 60/100 (Favorable) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does NOW's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from ServiceNow's SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for NOW calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this NOW analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell NOW. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.