AAPL
Apple Inc.
$313.94
▲ 0.5%Updated Aug 7, 11:30 AM ET
AAPL at a glance — five pillars scored 0–100 from real filed financials.
Overall: Favorable · 67/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▲ Up 51.6% over the last 12 months
Market Cap
$4.53T
P/E
37.53x
Forward P/E (est.)
29.09x
ROE
146.7%
Revenue Growth
12.8%
EPS Growth
29.0%
Profit Margin
27.1%
FCF Yield
2.3%
Debt / Equity
1.35x
ROIC
56.0%
Interest Coverage
33.83x
Current Ratio
1.07x
Dividend Yield
0.4%
Implied Growth (rev. DCF)
6.7%
Rating Score
67/100
Apple is the world's most valuable consumer technology franchise, built on a tightly integrated hardware, software, and services ecosystem. The iPhone remains the profit engine, but high-margin Services — now a double-digit-billion quarterly business — is reshaping the model toward recurring revenue and pulling gross margins structurally higher.
Evidence of durable competitive advantage in the filed financials (9 years of history).
The filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.
45.7% average over the last 3 years
±3.4 pts around 41.7% across 9 years
grew in 6 of the last 8 year-over-year periods
positive in 9 of 9 years
56.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Institutional-style technical read — sample, educational only
Uptrend — price ($313.94) is above the 50-day ($293.52) and 200-day ($270.69) averages.
Setup type
Trend-continuation swing
Holding time
1–6 weeks
Risk level
Medium
Risk / reward
1 : 0.5
Trade levels
Entry zone
$303.21 – $313.94
Stop loss
$269.28
Target 1
$330.03
Target 2
$345.23
Target 3
$363.11
Position sizing: Scale in; risk ≤ 1% of capital, half-size to start.
Technical analysis
RSI(14) is firm (58); the MACD histogram is positive (upward momentum). Uptrend — price ($313.94) is above the 50-day ($293.52) and 200-day ($270.69) averages. ATR(14) is $8.94 (~2.8% of price), which sets the stop distance. Recent support sits near $273.75 and resistance near $317.40; the 52-week range is $201.50–$317.40.
Fundamental analysis
Revenue is growing at 12.8%, net margin near 27.1%, ROE roughly 146.7%; shares trade at 38x earnings. Quality score: 67/100.
Options flow
Live options-flow data needs a paid feed, so it isn't shown. For realized volatility, ATR of $8.94 (~2.8%/day) is the range to size stops and any option strikes around.
Volume analysis
The latest session traded 1.1× the 20-day average volume — roughly in line with normal activity.
Catalysts
The next quarterly earnings report is the main near-term catalyst. Technically, watch for a break and hold above $317.40 or a loss of $273.75.
Bullish scenario
A loyal, two-billion-device installed base creates a powerful annuity of Services and upgrade revenue.
Bearish scenario
iPhone is a mature category; unit growth is slow and tied to replacement cycles.
Invalidation
A daily close below $269.28 invalidates this setup read.
Probability-based scenario using sample data — not a recommendation or a guarantee of profit. Prioritize capital preservation, use stops, and size positions for risk. Past performance does not predict future results.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what AAPL's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. AAPL trades near $313.94, above its 50-day average ($293.52) and 200-day average ($270.69). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 58 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. AAPL's is $8.94 (~2.8% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month AAPL found buyers near $273.75 (support) and sellers near $317.40 (resistance); its 52-week range is $201.50–$317.40. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.1× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
3.3%
Revenue grew from $229.23B in 2017 to $416.16B in 2025, a 7.7% CAGR. The most recent year grew about 12.8% year over year, a healthy pace pointing to durable demand.
Gross Margin
46.9%
Operating Margin
32.0%
Net Margin
26.9%
ROE
146.7%
Gross margin runs near 47.9% with operating margin around 32.6% and net margin near 27.1%. Return on equity of roughly 146.7% indicates strong capital efficiency, and the margin profile has trended high and stable over the period shown.
Total Debt
$82.70B
Net Debt
$37.13B
Net Debt / EBITDA
0.28x
Debt / Equity
1.35x
Interest-bearing debt is about 3.0% of market capitalization and the debt-to-equity ratio is roughly 1.35x. Leverage is low, leaving the balance sheet well within comfortable limits.
Operating CF
$111.48B
Free Cash Flow
$98.77B
FCF Margin
23.7%
Operating cash flow comfortably exceeds reported net income, and free cash flow yield is around 2.3%. Cash generation is positive but partly absorbed by reinvestment and capital expenditure.
Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.
The payout is comfortably covered by cash the business actually generates, with a raise habit behind it.
Dividend yield
0.4%
Per share (latest FY)
$1.02
Total paid (latest FY)
$15.42B
History on record
9 years
dividend uses 16% of free cash flow
14% of net income paid out
total dividends increased 5 years in a row
no cuts in the last 9 years on record
Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.
P/E
37.53x
P/S
10.54x
P/B
53.48x
EV / EBITDA
25x
Shares trade at roughly 38x trailing earnings (30x forward), 10.5x sales, and 25x EV/EBITDA. That is a full but defensible multiple for a quality franchise. Our internal rating is Favorable.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
$188.21
Current price
$313.94
Starting FCF (latest 10-K)
$98.77B
Growth, years 1–5
12.8%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where AAPL sits versus its Information Technology sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 98 Information Technology companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How AAPL stacks up against its Information Technology peers — valuation, profitability, and growth versus the sector median.
In the Information Technology sector (230 S&P 500 companies), AAPL ranks #28 of 230 by our overall rating. It trades at roughly in line versus the sector on earnings (37.5x P/E vs. 38.9x median) with a higher return on equity (146.7% vs. 17.5%) and slower revenue growth (12.8% vs. 17.7%).
P/E vs sector
37.5x
median 38.9x
ROE vs sector
146.7%
median 17.5%
Growth vs sector
12.8%
median 17.7%
Sector rank
#28
of 230 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Information Technology companies by sub-industry and size. Sector median is across all 230 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$0.00 – $0.00
vs. $313.94 today · expected CAGR 1% – 12%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $470.26B | $531.40B | $600.48B | $678.54B | $766.75B |
| Net income | $126.97B | $143.48B | $162.13B | $183.21B | $207.02B |
| EPS | $8.79 | $9.94 | $11.23 | $12.69 | $14.34 |
| Share price (low) | $202.25 | $228.55 | $258.26 | $291.83 | $329.77 |
| Share price (high) | $334.16 | $377.60 | $426.69 | $482.16 | $544.84 |
| CAGR (low–high) | -36% / 6% | -15% / 10% | -6% / 11% | -2% / 11% | 1% / 12% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
- A loyal, two-billion-device installed base creates a powerful annuity of Services and upgrade revenue.
- Services margins near 70% are mix-shifting total profitability higher every year.
- Best-in-class capital returns: tens of billions in annual buybacks shrink the share count and lift EPS.
- iPhone is a mature category; unit growth is slow and tied to replacement cycles.
- Regulatory pressure on the App Store and Google search payments threatens high-margin Services income.
- The valuation (~33x earnings) leaves little room for execution missteps or a China slowdown.
- Geopolitical and supply-chain concentration in China.
- Antitrust and App Store regulation in the EU and U.S.
- Slower consumer upgrade cycles in a weaker macro environment.
Apple is a high-quality compounder where the key monitorable is Services growth offsetting mature hardware. Suited to long-term investors who prize durability and capital returns over rapid growth, and who are comfortable paying a premium multiple for quality.
Analyst Ratings
What 54 Wall Street analysts covering AAPL recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Analysts have turned more cautious over the last three months (-4 pts of buy ratings).
Latest SEC Filings
AAPL's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.
In the Idea Lab
AAPL — frequently asked questions
Is AAPL a good stock to buy?
We don't give buy or sell advice. Our model rates Apple Inc. Favorable (67/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is AAPL's rating on The Stocks School?
Apple Inc. currently scores 67/100 (Favorable) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does AAPL's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Apple Inc.'s SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for AAPL calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this AAPL analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell AAPL. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.