AAPL
Apple Inc.
$298.01
▲ 0.7%Updated Jun 20, 4:55 AM ET
▲ Up 51.6% over the last 12 months
Market Cap
$4.38T
P/E
35.62x
Forward P/E (est.)
27.61x
ROE
146.7%
Revenue Growth
12.8%
EPS Growth
29.0%
Profit Margin
27.1%
FCF Yield
2.3%
Debt / Equity
1.35x
ROIC
56.0%
Interest Coverage
33.83x
Current Ratio
1.07x
Dividend Yield
0.4%
Implied Growth (rev. DCF)
6.6%
Rating Score
67/100
Institutional-style technical read — sample, educational only
Uptrend — price ($298.01) is above the 50-day ($288.74) and 200-day ($268.19) averages.
Setup type
Range / mean-reversion
Holding time
1–6 weeks
Risk level
Medium
Risk / reward
1 : 2.3
Trade levels
Entry zone
$287.38 – $298.01
Stop loss
$283.30
Target 1
$314.33
Target 2
$326.57
Target 3
$338.81
Position sizing: Scale in; risk ≤ 1% of capital, half-size to start.
Technical analysis
RSI(14) is soft (39); the MACD histogram is negative (downward momentum). Uptrend — price ($298.01) is above the 50-day ($288.74) and 200-day ($268.19) averages. ATR(14) is $8.16 (~2.7% of price), which sets the stop distance. Recent support sits near $287.38 and resistance near $317.40; the 52-week range is $195.07–$317.40.
Fundamental analysis
Revenue is growing at 12.8%, net margin near 27.1%, ROE roughly 146.7%; shares trade at 36x earnings. Quality score: 67/100.
Options flow
Live options-flow data needs a paid feed, so it isn't shown. For realized volatility, ATR of $8.16 (~2.7%/day) is the range to size stops and any option strikes around.
Volume analysis
The latest session traded 1.6× the 20-day average volume — above average, confirming participation.
Catalysts
The next quarterly earnings report is the main near-term catalyst. Technically, watch for a break and hold above $317.40 or a loss of $287.38.
Bullish scenario
A loyal, two-billion-device installed base creates a powerful annuity of Services and upgrade revenue.
Bearish scenario
iPhone is a mature category; unit growth is slow and tied to replacement cycles.
Invalidation
A daily close below $283.30 invalidates this setup read.
Probability-based scenario using sample data — not a recommendation or a guarantee of profit. Prioritize capital preservation, use stops, and size positions for risk. Past performance does not predict future results.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what AAPL's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. AAPL trades near $298.01, above its 50-day average ($288.74) and 200-day average ($268.19). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 39 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. AAPL's is $8.16 (~2.7% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month AAPL found buyers near $287.38 (support) and sellers near $317.40 (resistance); its 52-week range is $195.07–$317.40. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.6× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Apple is the world's most valuable consumer technology franchise, built on a tightly integrated hardware, software, and services ecosystem. The iPhone remains the profit engine, but high-margin Services — now a double-digit-billion quarterly business — is reshaping the model toward recurring revenue and pulling gross margins structurally higher.
4Y CAGR
3.3%
Revenue grew from $365.82B in 2021 to $416.16B in 2025, a 3.3% CAGR. The most recent year grew about 12.8% year over year, a healthy pace pointing to durable demand.
Gross Margin
46.9%
Operating Margin
32.0%
Net Margin
26.9%
ROE
146.7%
Gross margin runs near 47.9% with operating margin around 32.6% and net margin near 27.1%. Return on equity of roughly 146.7% indicates strong capital efficiency, and the margin profile has trended high and stable over the period shown.
Total Debt
$82.70B
Net Debt
$37.13B
Net Debt / EBITDA
0.28x
Debt / Equity
1.35x
Interest-bearing debt is about 3.0% of market capitalization and the debt-to-equity ratio is roughly 1.35x. Leverage is low, leaving the balance sheet well within comfortable limits.
Operating CF
$111.48B
Free Cash Flow
$98.77B
FCF Margin
23.7%
Operating cash flow comfortably exceeds reported net income, and free cash flow yield is around 2.3%. Cash generation is positive but partly absorbed by reinvestment and capital expenditure.
P/E
35.62x
P/S
10.54x
P/B
50.77x
EV / EBITDA
30.62x
Shares trade at roughly 36x trailing earnings (30x forward), 10.5x sales, and 25x EV/EBITDA. That is a full but defensible multiple for a quality franchise. Our internal rating is Favorable.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How AAPL stacks up against its Information Technology peers — valuation, profitability, and growth versus the sector median.
In the Information Technology sector (72 S&P 500 companies), AAPL ranks #22 of 72 by our overall rating. It trades at roughly in line versus the sector on earnings (35.6x P/E vs. 35.6x median) with a higher return on equity (146.7% vs. 25.6%) and slower revenue growth (12.8% vs. 17.4%).
P/E vs sector
35.6x
median 35.6x
ROE vs sector
146.7%
median 25.6%
Growth vs sector
12.8%
median 17.4%
Sector rank
#22
of 72 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Information Technology companies by sub-industry and size. Sector median is across all 72 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$310.10 – $507.43
vs. $298.01 today · expected CAGR 1% – 11%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $470.26B | $531.40B | $600.48B | $678.54B | $766.75B |
| Net income | $126.97B | $143.48B | $162.13B | $183.21B | $207.02B |
| EPS | $8.64 | $9.77 | $11.04 | $12.47 | $14.10 |
| Share price (low) | $190.19 | $214.91 | $242.85 | $274.42 | $310.10 |
| Share price (high) | $311.22 | $351.67 | $397.39 | $449.05 | $507.43 |
| CAGR (low–high) | -36% / 4% | -15% / 9% | -7% / 10% | -2% / 11% | 1% / 11% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
- A loyal, two-billion-device installed base creates a powerful annuity of Services and upgrade revenue.
- Services margins near 70% are mix-shifting total profitability higher every year.
- Best-in-class capital returns: tens of billions in annual buybacks shrink the share count and lift EPS.
- iPhone is a mature category; unit growth is slow and tied to replacement cycles.
- Regulatory pressure on the App Store and Google search payments threatens high-margin Services income.
- The valuation (~33x earnings) leaves little room for execution missteps or a China slowdown.
- Geopolitical and supply-chain concentration in China.
- Antitrust and App Store regulation in the EU and U.S.
- Slower consumer upgrade cycles in a weaker macro environment.
Apple is a high-quality compounder where the key monitorable is Services growth offsetting mature hardware. Suited to long-term investors who prize durability and capital returns over rapid growth, and who are comfortable paying a premium multiple for quality.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.