ZBRA
Zebra Technologies
$382.12
▲ 4.9%Updated Aug 7, 11:30 AM ET
ZBRA at a glance — five pillars scored 0–100 from real filed financials.
Overall: Weak · 37/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▼ Down 19.1% over the last 12 months
Market Cap
$11.31B
P/E
44.03x
Forward P/E (est.)
56.31x
ROE
11.6%
Revenue Growth
9.2%
EPS Growth
-21.8%
Profit Margin
7.5%
FCF Yield
5.2%
Debt / Equity
0.7x
ROIC
9.0%
Interest Coverage
140x
Current Ratio
0.96x
Dividend Yield
—
Implied Growth (rev. DCF)
1.5%
Rating Score
37/100
Zebra Technologies (ZBRA) is a large-cap company in the Electronic Equipment & Instruments industry, part of the Information Technology sector of the S&P 500, with a market value around $11.31B.
In its latest reported year it generated about $5.40B in revenue and $419.00M in net profit.
Our model rates ZBRA Weak (37/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Evidence of durable competitive advantage in the filed financials (10 years of history).
Some durable-advantage evidence, but not across the board — dig into which ingredient is weak and whether it's cyclical or structural.
47.6% average over the last 3 years
±1.0 pts around 46.6% across 10 years
grew in 7 of the last 9 year-over-year periods
positive in 9 of 10 years
9.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what ZBRA's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. ZBRA trades near $382.12, above its 50-day average ($239.84) and 200-day average ($249.84). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 76 it is overbought — the recent rally is stretched and can cool off.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. ZBRA's is $10.31 (~2.7% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month ZBRA found buyers near $211.86 (support) and sellers near $274.55 (resistance); its 52-week range is $199.05–$352.66. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.8× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
-1.0%
Revenue moved from $3.57B in 2016 to $5.40B in 2025, a 4.7% compound annual growth rate. The most recent year grew a steady 9.2% year over year. Slower, mature growth is common for established businesses.
Gross Margin
48.1%
Operating Margin
13.0%
Net Margin
7.8%
ROE
11.6%
Zebra Technologies keeps about 7.5% of each sales dollar as net profit, with a 48.1% gross margin and 13.0% operating margin. Return on equity is 11.6% and return on invested capital about 9.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$2.66B
Net Debt
$2.55B
Net Debt / EBITDA
3.64x
Debt / Equity
0.7x
Leverage: debt-to-equity is 0.7x, and operating profit covers interest about 140.0x, with a current ratio of 1.0x. That is a moderate, manageable debt load for most businesses. It carries roughly $2.66B of total debt against $114.00M of cash.
Operating CF
$917.00M
Free Cash Flow
$831.00M
FCF Margin
15.4%
In the latest year Zebra Technologies produced about $917.00M of operating cash flow and $831.00M of free cash flow after capital spending. That is a free-cash-flow yield of about 5.2% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
44.03x
P/S
2.12x
P/B
5.52x
EV / EBITDA
—
ZBRA trades at 44.0x trailing earnings (about 56.3x on estimated forward earnings), 2.1x sales, and 5.5x book value. Reverse-engineering today's price implies the market expects roughly 1.5% long-term free-cash-flow growth. That is a rich multiple that prices in a lot of future growth.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
$400.38
Current price
$382.12
Starting FCF (latest 10-K)
$831.00M
Growth, years 1–5
9.2%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where ZBRA sits versus its Information Technology sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 98 Information Technology companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How ZBRA stacks up against its Information Technology peers — valuation, profitability, and growth versus the sector median.
In the Information Technology sector (230 S&P 500 companies), ZBRA ranks #87 of 230 by our overall rating. It trades at roughly in line versus the sector on earnings (44x P/E vs. 38.9x median) with a lower return on equity (11.6% vs. 17.5%) and slower revenue growth (9.2% vs. 17.7%).
P/E vs sector
44x
median 38.9x
ROE vs sector
11.6%
median 17.5%
Growth vs sector
9.2%
median 17.7%
Sector rank
#87
of 230 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Information Technology companies by sub-industry and size. Sector median is across all 230 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$0.00 – $0.00
vs. $382.12 today · expected CAGR 9% – 21%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $5.88B | $6.41B | $6.99B | $7.62B | $8.30B |
| Net income | $470.53M | $512.88M | $559.04M | $609.35M | $664.19M |
| EPS | $15.90 | $17.33 | $18.89 | $20.59 | $22.45 |
| Share price (low) | $413.42 | $450.62 | $491.18 | $535.39 | $583.57 |
| Share price (high) | $699.63 | $762.59 | $831.23 | $906.04 | $987.58 |
| CAGR (low–high) | 8% / 83% | 9% / 41% | 9% / 30% | 9% / 24% | 9% / 21% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for ZBRA:
- Healthy free-cash-flow yield (~5.2%) funds buybacks and dividends.
- As an established S&P 500 member in Information Technology, it brings scale and a long operating history.
The case against ZBRA:
- A rich 44.0x earnings multiple prices in a lot of growth.
- Our model's overall read is Weak (37/100).
Valuation risk — at 44.0x earnings, disappointing results could compress the multiple.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen weakly: Zebra Technologies is a large-cap information technology business growing at a mature pace, with modest profitability, and a sound balance sheet. It trades at 44.0x earnings, which our model scores Weak (37/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Analyst Ratings
What 25 Wall Street analysts covering ZBRA recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Analysts have turned more positive over the last three months (+3 pts of buy ratings).
Latest SEC Filings
ZBRA's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.
ZBRA — frequently asked questions
Is ZBRA a good stock to buy?
We don't give buy or sell advice. Our model rates Zebra Technologies Weak (37/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is ZBRA's rating on The Stocks School?
Zebra Technologies currently scores 37/100 (Weak) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does ZBRA's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Zebra Technologies's SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for ZBRA calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this ZBRA analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell ZBRA. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.