ZBRA
Zebra Technologies
$245.69
▲ 4.1%Updated Today 7:15 PM ET
▼ Down 19.1% over the last 12 months
Market Cap
$11.31B
P/E
27.19x
Forward P/E (est.)
34.77x
ROE
11.6%
Revenue Growth
9.2%
EPS Growth
-21.8%
Profit Margin
7.5%
FCF Yield
5.2%
Debt / Equity
0.7x
ROIC
9.0%
Interest Coverage
140x
Current Ratio
0.96x
Dividend Yield
—
Implied Growth (rev. DCF)
1.5%
Rating Score
42/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what ZBRA's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. ZBRA trades near $245.69, around its 50-day average ($235.32) and 200-day average ($252.86). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 41 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. ZBRA's is $10.53 (~4.3% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month ZBRA found buyers near $211.86 (support) and sellers near $258.00 (resistance); its 52-week range is $199.05–$352.66. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.6× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Zebra Technologies (ZBRA) is a large-cap company in the Electronic Equipment & Instruments industry, part of the Information Technology sector of the S&P 500, with a market value around $11.31B.
In its latest reported year it generated about $5.40B in revenue and $419.00M in net profit.
Our model rates ZBRA Neutral (42/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
-1.0%
Revenue moved from $5.63B in 2021 to $5.40B in 2025, a -1.0% compound annual growth rate. The most recent year grew a steady 9.2% year over year. Slower, mature growth is common for established businesses.
Gross Margin
48.1%
Operating Margin
13.0%
Net Margin
7.8%
ROE
11.6%
Zebra Technologies keeps about 7.5% of each sales dollar as net profit, with a 48.1% gross margin and 13.0% operating margin. Return on equity is 11.6% and return on invested capital about 9.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$2.66B
Net Debt
$2.55B
Net Debt / EBITDA
3.64x
Debt / Equity
0.7x
Leverage: debt-to-equity is 0.7x, and operating profit covers interest about 140.0x, with a current ratio of 1.0x. That is a moderate, manageable debt load for most businesses. It carries roughly $2.66B of total debt against $114.00M of cash.
Operating CF
$917.00M
Free Cash Flow
$831.00M
FCF Margin
15.4%
In the latest year Zebra Technologies produced about $917.00M of operating cash flow and $831.00M of free cash flow after capital spending. That is a free-cash-flow yield of about 5.2% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
27.19x
P/S
2.12x
P/B
3.41x
EV / EBITDA
15.99x
ZBRA trades at 27.2x trailing earnings (about 34.8x on estimated forward earnings), 2.1x sales, and 3.4x book value. Reverse-engineering today's price implies the market expects roughly 1.5% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How ZBRA stacks up against its Information Technology peers — valuation, profitability, and growth versus the sector median.
In the Information Technology sector (72 S&P 500 companies), ZBRA ranks #64 of 72 by our overall rating. It trades at a discount versus the sector on earnings (27.2x P/E vs. 35.6x median) with a lower return on equity (11.6% vs. 25.6%) and slower revenue growth (9.2% vs. 17.4%).
P/E vs sector
27.2x
median 35.6x
ROE vs sector
11.6%
median 25.6%
Growth vs sector
9.2%
median 17.4%
Sector rank
#64
of 72 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Information Technology companies by sub-industry and size. Sector median is across all 72 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$223.10 – $376.48
vs. $245.69 today · expected CAGR -2% – 9%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $5.88B | $6.41B | $6.99B | $7.62B | $8.30B |
| Net income | $470.53M | $512.88M | $559.04M | $609.35M | $664.19M |
| EPS | $9.88 | $10.77 | $11.74 | $12.79 | $13.94 |
| Share price (low) | $158.05 | $172.28 | $187.78 | $204.68 | $223.10 |
| Share price (high) | $266.71 | $290.71 | $316.88 | $345.40 | $376.48 |
| CAGR (low–high) | -36% / 9% | -16% / 9% | -9% / 9% | -4% / 9% | -2% / 9% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for ZBRA:
- Healthy free-cash-flow yield (~5.2%) funds buybacks and dividends.
- As an established S&P 500 member in Information Technology, it brings scale and a long operating history.
The case against ZBRA:
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the picture is mixed: Zebra Technologies is a large-cap information technology business growing at a mature pace, with modest profitability, and a sound balance sheet. It trades at 27.2x earnings, which our model scores Neutral (42/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.