CRM
Salesforce, Inc.
$193.08
▲ 3.4%Updated Aug 7, 11:30 AM ET
CRM at a glance — five pillars scored 0–100 from real filed financials.
Overall: Favorable · 69/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▼ Down 41.5% over the last 12 months
Market Cap
$136.04B
P/E
19.83x
Forward P/E (est.)
14.68x
ROE
14.9%
Revenue Growth
11.0%
EPS Growth
35.1%
Profit Margin
18.7%
FCF Yield
3.6%
Debt / Equity
0.25x
ROIC
9.0%
Interest Coverage
54.1x
Current Ratio
0.79x
Dividend Yield
1.1%
Implied Growth (rev. DCF)
-1.4%
Rating Score
69/100
Salesforce is the dominant CRM platform, and after years of land-grab growth it has pivoted decisively toward margin expansion and cash flow. Its Agentforce AI agents are the new growth narrative layered on a sticky enterprise subscription base.
Evidence of durable competitive advantage in the filed financials (10 years of history).
The filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.
76.8% average over the last 3 years
±1.5 pts around 74.8% across 10 years
grew in 9 of the last 9 year-over-year periods
positive in 10 of 10 years
9.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Institutional-style technical read — sample, educational only
Sideways — price ($193.08) sits between its 50-day ($174.39) and 200-day ($212.27) averages.
Setup type
Range / mean-reversion
Holding time
1–6 weeks
Risk level
Medium
Risk / reward
1 : 0.2
Trade levels
Entry zone
$184.04 – $193.08
Stop loss
$143.31
Target 1
$198.09
Target 2
$214.19
Target 3
$223.23
Position sizing: Scale in; risk ≤ 1% of capital, half-size to start.
Technical analysis
RSI(14) is neutral (50); the MACD histogram is positive (upward momentum). Sideways — price ($193.08) sits between its 50-day ($174.39) and 200-day ($212.27) averages. ATR(14) is $6.03 (~3.1% of price), which sets the stop distance. Recent support sits near $146.32 and resistance near $198.09; the 52-week range is $146.32–$276.80.
Fundamental analysis
Revenue is growing at 11.0%, net margin near 18.7%, ROE roughly 14.9%; shares trade at 20x earnings. Quality score: 69/100.
Options flow
Live options-flow data needs a paid feed, so it isn't shown. For realized volatility, ATR of $6.03 (~3.1%/day) is the range to size stops and any option strikes around.
Volume analysis
The latest session traded 0.6× the 20-day average volume — below average, so conviction is light.
Catalysts
The next quarterly earnings report is the main near-term catalyst. Technically, watch for a break and hold above $198.09 or a loss of $146.32.
Bullish scenario
Market-leading CRM with high switching costs and ~76% gross margins.
Bearish scenario
Core subscription growth has decelerated to ~10%.
Invalidation
A daily close below $143.31 invalidates this setup read.
Probability-based scenario using sample data — not a recommendation or a guarantee of profit. Prioritize capital preservation, use stops, and size positions for risk. Past performance does not predict future results.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what CRM's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. CRM trades near $193.08, around its 50-day average ($174.39) and 200-day average ($212.27). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 50 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. CRM's is $6.03 (~3.1% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month CRM found buyers near $146.32 (support) and sellers near $198.09 (resistance); its 52-week range is $146.32–$276.80. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.6× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
11.9%
Revenue grew from $8.44B in 2017 to $41.52B in 2026, a 19.4% CAGR. The most recent year grew about 11.0% year over year, a healthy pace pointing to durable demand.
Gross Margin
77.7%
Operating Margin
20.1%
Net Margin
18.0%
ROE
14.9%
Gross margin runs near 77.6% with operating margin around 19.1% and net margin near 18.7%. Return on equity of roughly 14.9% indicates moderate capital efficiency, and the margin profile has trended steady over the period shown.
Total Debt
$39.28B
Net Debt
$30.34B
Net Debt / EBITDA
3.64x
Debt / Equity
0.25x
Interest-bearing debt is about 3.0% of market capitalization and the debt-to-equity ratio is roughly 0.25x. Leverage is low, leaving the balance sheet well within comfortable limits.
Operating CF
$15.00B
Free Cash Flow
$14.40B
FCF Margin
34.7%
Operating cash flow comfortably exceeds reported net income, and free cash flow yield is around 3.6%. Cash generation is robust and supports buybacks, dividends, and reinvestment.
Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.
The payout is comfortably covered by cash the business actually generates, with a raise habit behind it.
Dividend yield
1.1%
Total paid (latest FY)
$1.59B
History on record
2 years
dividend uses 11% of free cash flow
21% of net income paid out
total dividends increased 1 year in a row
no cuts in the last 2 years on record
Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.
P/E
19.83x
P/S
3.21x
P/B
3.99x
EV / EBITDA
28x
Shares trade at roughly 20x trailing earnings (28x forward), 3.2x sales, and 28x EV/EBITDA. That is a reasonable-to-cheap multiple relative to the broader market. Our internal rating is Favorable.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
$446.20
Current price
$193.08
Starting FCF (latest 10-K)
$14.40B
Growth, years 1–5
11.0%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where CRM sits versus its Information Technology sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 98 Information Technology companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How CRM stacks up against its Information Technology peers — valuation, profitability, and growth versus the sector median.
In the Information Technology sector (230 S&P 500 companies), CRM ranks #27 of 230 by our overall rating. It trades at a discount versus the sector on earnings (19.8x P/E vs. 38.9x median) with a lower return on equity (14.9% vs. 17.5%) and slower revenue growth (11.0% vs. 17.7%).
P/E vs sector
19.8x
median 38.9x
ROE vs sector
14.9%
median 17.5%
Growth vs sector
11.0%
median 17.7%
Sector rank
#27
of 230 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Information Technology companies by sub-industry and size. Sector median is across all 230 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$0.00 – $0.00
vs. $193.08 today · expected CAGR 2% – 13%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $46.09B | $51.16B | $56.79B | $63.04B | $69.97B |
| Net income | $8.30B | $9.21B | $10.22B | $11.35B | $12.59B |
| EPS | $11.78 | $13.07 | $14.51 | $16.10 | $17.88 |
| Share price (low) | $141.30 | $156.84 | $174.10 | $193.25 | $214.50 |
| Share price (high) | $235.50 | $261.41 | $290.16 | $322.08 | $357.51 |
| CAGR (low–high) | -27% / 22% | -10% / 16% | -3% / 15% | 0% / 14% | 2% / 13% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
- Market-leading CRM with high switching costs and ~76% gross margins.
- Sharp operating-margin and free-cash-flow improvement.
- Agentforce AI offers an incremental monetization vector.
- Core subscription growth has decelerated to ~10%.
- AI monetization is early and unproven.
- Past reliance on acquisitions for growth.
- Enterprise IT-spending softness.
- Competition in CRM and AI agents.
- Integration of past acquisitions.
Salesforce is a maturing software leader balancing modest growth with strong margin and cash-flow gains, suited to investors who value durability and the AI optionality of Agentforce.
Analyst Ratings
What 58 Wall Street analysts covering CRM recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Latest SEC Filings
CRM's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.
In the Idea Lab
CRM — frequently asked questions
Is CRM a good stock to buy?
We don't give buy or sell advice. Our model rates Salesforce, Inc. Favorable (69/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is CRM's rating on The Stocks School?
Salesforce, Inc. currently scores 69/100 (Favorable) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does CRM's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Salesforce, Inc.'s SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for CRM calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this CRM analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell CRM. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.