CRM
Salesforce, Inc.
$150.12
▼ 1.1%Updated Today 6:01 PM ET
▼ Down 41.5% over the last 12 months
Market Cap
$124.31B
P/E
15.59x
Forward P/E (est.)
11.54x
ROE
14.9%
Revenue Growth
11.0%
EPS Growth
35.1%
Profit Margin
18.7%
FCF Yield
3.6%
Debt / Equity
0.25x
ROIC
9.0%
Interest Coverage
54.1x
Current Ratio
0.79x
Dividend Yield
1.1%
Implied Growth (rev. DCF)
-2.3%
Rating Score
69/100
Institutional-style technical read — sample, educational only
Downtrend — price ($150.12) is below the 50-day ($178.10) and 200-day ($216.37) averages.
Setup type
Downtrend — avoid or fade rallies
Holding time
1–6 weeks
Risk level
High
Risk / reward
1 : 0.4
Trade levels
Entry zone
$150.12 – $160.61
Stop loss
$215.71
Target 1
$132.64
Target 2
$115.16
Target 3
$97.68
Position sizing: Starter position only; risk ≤ 0.5% of capital and respect the wider stop.
Technical analysis
RSI(14) is oversold (24); the MACD histogram is negative (downward momentum). Downtrend — price ($150.12) is below the 50-day ($178.10) and 200-day ($216.37) averages. ATR(14) is $8.74 (~5.8% of price), which sets the stop distance. Recent support sits near $149.80 and resistance near $211.34; the 52-week range is $149.80–$276.80.
Fundamental analysis
Revenue is growing at 11.0%, net margin near 18.7%, ROE roughly 14.9%; shares trade at 16x earnings. Quality score: 69/100.
Options flow
Live options-flow data needs a paid feed, so it isn't shown. For realized volatility, ATR of $8.74 (~5.8%/day) is the range to size stops and any option strikes around.
Volume analysis
The latest session traded 3.1× the 20-day average volume — above average, confirming participation.
Catalysts
The next quarterly earnings report is the main near-term catalyst. Technically, watch for a reclaim of $211.34 or a loss of $149.80.
Bullish scenario
Market-leading CRM with high switching costs and ~76% gross margins.
Bearish scenario
Core subscription growth has decelerated to ~10%.
Invalidation
A daily close above $215.71 invalidates this bearish read.
Probability-based scenario using sample data — not a recommendation or a guarantee of profit. Prioritize capital preservation, use stops, and size positions for risk. Past performance does not predict future results.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what CRM's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. CRM trades near $150.12, below its 50-day average ($178.10) and 200-day average ($216.37). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 24 it is oversold — selling has been heavy and a bounce is possible.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. CRM's is $8.74 (~5.8% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month CRM found buyers near $149.80 (support) and sellers near $211.34 (resistance); its 52-week range is $149.80–$276.80. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 3.1× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Salesforce is the dominant CRM platform, and after years of land-grab growth it has pivoted decisively toward margin expansion and cash flow. Its Agentforce AI agents are the new growth narrative layered on a sticky enterprise subscription base.
4Y CAGR
11.9%
Revenue grew from $26.49B in 2022 to $41.52B in 2026, a 11.9% CAGR. The most recent year grew about 11.0% year over year, a healthy pace pointing to durable demand.
Gross Margin
77.7%
Operating Margin
20.1%
Net Margin
18.0%
ROE
14.9%
Gross margin runs near 77.6% with operating margin around 19.1% and net margin near 18.7%. Return on equity of roughly 14.9% indicates moderate capital efficiency, and the margin profile has trended steady over the period shown.
Total Debt
$39.28B
Net Debt
$30.34B
Net Debt / EBITDA
3.64x
Debt / Equity
0.25x
Interest-bearing debt is about 3.0% of market capitalization and the debt-to-equity ratio is roughly 0.25x. Leverage is low, leaving the balance sheet well within comfortable limits.
Operating CF
$15.00B
Free Cash Flow
$14.40B
FCF Margin
34.7%
Operating cash flow comfortably exceeds reported net income, and free cash flow yield is around 3.6%. Cash generation is robust and supports buybacks, dividends, and reinvestment.
P/E
15.59x
P/S
3.21x
P/B
3.13x
EV / EBITDA
17.08x
Shares trade at roughly 16x trailing earnings (28x forward), 3.2x sales, and 28x EV/EBITDA. That is a reasonable-to-cheap multiple relative to the broader market. Our internal rating is Favorable.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How CRM stacks up against its Information Technology peers — valuation, profitability, and growth versus the sector median.
In the Information Technology sector (72 S&P 500 companies), CRM ranks #19 of 72 by our overall rating. It trades at a discount versus the sector on earnings (15.6x P/E vs. 35.6x median) with a lower return on equity (14.9% vs. 25.6%) and slower revenue growth (11.0% vs. 17.4%).
P/E vs sector
15.6x
median 35.6x
ROE vs sector
14.9%
median 25.6%
Growth vs sector
11.0%
median 17.4%
Sector rank
#19
of 72 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Information Technology companies by sub-industry and size. Sector median is across all 72 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$153.78 – $246.06
vs. $150.12 today · expected CAGR 0% – 10%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $46.09B | $51.16B | $56.79B | $63.04B | $69.97B |
| Net income | $8.30B | $9.21B | $10.22B | $11.35B | $12.59B |
| EPS | $10.13 | $11.24 | $12.48 | $13.85 | $15.38 |
| Share price (low) | $101.30 | $112.45 | $124.82 | $138.54 | $153.78 |
| Share price (high) | $162.08 | $179.91 | $199.70 | $221.67 | $246.06 |
| CAGR (low–high) | -33% / 8% | -13% / 9% | -6% / 10% | -2% / 10% | 0% / 10% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
- Market-leading CRM with high switching costs and ~76% gross margins.
- Sharp operating-margin and free-cash-flow improvement.
- Agentforce AI offers an incremental monetization vector.
- Core subscription growth has decelerated to ~10%.
- AI monetization is early and unproven.
- Past reliance on acquisitions for growth.
- Enterprise IT-spending softness.
- Competition in CRM and AI agents.
- Integration of past acquisitions.
Salesforce is a maturing software leader balancing modest growth with strong margin and cash-flow gains, suited to investors who value durability and the AI optionality of Agentforce.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.