EBAY
eBay Inc.
$104.94
▼ 3.0%Updated Today 7:15 PM ET
▲ Up 39.6% over the last 12 months
Market Cap
$48.06B
P/E
23.99x
Forward P/E (est.)
22.81x
ROE
44.1%
Revenue Growth
12.5%
EPS Growth
5.2%
Profit Margin
17.6%
FCF Yield
5.3%
Debt / Equity
1.46x
ROIC
15.0%
Interest Coverage
8.66x
Current Ratio
1.22x
Dividend Yield
1.1%
Implied Growth (rev. DCF)
5.8%
Rating Score
63/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what EBAY's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. EBAY trades near $104.94, around its 50-day average ($107.52) and 200-day average ($93.51). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 46 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. EBAY's is $2.84 (~2.7% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month EBAY found buyers near $105.81 (support) and sellers near $118.94 (resistance); its 52-week range is $72.84–$119.31. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.8× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
eBay Inc. (EBAY) is a large-cap company in the Broadline Retail industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $48.06B.
In its latest reported year it generated about $11.10B in revenue and $2.03B in net profit.
Our model rates EBAY Favorable (63/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
1.6%
Revenue moved from $10.42B in 2021 to $11.10B in 2025, a 1.6% compound annual growth rate. The most recent year grew a steady 12.5% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
71.5%
Operating Margin
20.5%
Net Margin
18.3%
ROE
44.1%
eBay Inc. keeps about 17.6% of each sales dollar as net profit, with a 71.5% gross margin and 20.5% operating margin. Return on equity is 44.1% and return on invested capital about 15.0%. Margins this wide usually signal pricing power or a cost advantage.
Total Debt
$7.72B
Net Debt
$4.83B
Net Debt / EBITDA
2.12x
Debt / Equity
1.46x
Leverage: debt-to-equity is 1.5x, and operating profit covers interest about 8.7x, with a current ratio of 1.2x. That is a moderate, manageable debt load for most businesses. It carries roughly $7.72B of total debt against $2.89B of cash.
Operating CF
$1.96B
Free Cash Flow
$1.43B
FCF Margin
12.9%
In the latest year eBay Inc. produced about $1.96B of operating cash flow and $1.43B of free cash flow after capital spending. That is a free-cash-flow yield of about 5.3% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
23.99x
P/S
4.45x
P/B
8.45x
EV / EBITDA
19.78x
EBAY trades at 24.0x trailing earnings (about 22.8x on estimated forward earnings), 4.5x sales, and 8.4x book value. Reverse-engineering today's price implies the market expects roughly 5.8% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How EBAY stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (48 S&P 500 companies), EBAY ranks #13 of 48 by our overall rating. It trades at roughly in line versus the sector on earnings (24x P/E vs. 23.7x median) with a higher return on equity (44.1% vs. 39.2%) and faster revenue growth (12.5% vs. 6.2%).
P/E vs sector
24x
median 23.7x
ROE vs sector
44.1%
median 39.2%
Growth vs sector
12.5%
median 6.2%
Sector rank
#13
of 48 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 48 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$116.07 – $198.98
vs. $104.94 today · expected CAGR 2% – 14%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $12.54B | $14.17B | $16.02B | $18.10B | $20.45B |
| Net income | $2.26B | $2.55B | $2.88B | $3.26B | $3.68B |
| EPS | $5.08 | $5.75 | $6.49 | $7.34 | $8.29 |
| Share price (low) | $71.19 | $80.44 | $90.90 | $102.72 | $116.07 |
| Share price (high) | $122.04 | $137.91 | $155.83 | $176.09 | $198.98 |
| CAGR (low–high) | -32% / 16% | -12% / 15% | -5% / 14% | -1% / 14% | 2% / 14% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for EBAY:
- Revenue is growing 12.5% a year, a sign of real demand.
- High net margins (17.6%) point to pricing power or efficiency.
- Strong return on equity (44.1%) shows capital is put to work well.
- Healthy free-cash-flow yield (~5.3%) funds buybacks and dividends.
- Our model's overall read is Favorable (63/100).
The case against EBAY:
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Balance-sheet risk — debt/equity of 1.5x magnifies the impact of higher rates or weaker earnings.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen favourably: eBay Inc. is a large-cap consumer discretionary business still growing nicely, with solid profitability, and a heavier debt load to watch. It trades at 24.0x earnings, which our model scores Favorable (63/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.