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F

S&P 500
Weak · 22/100

Ford Motor Company

Consumer Discretionary
Automobile Manufacturers

$13.98

1.4%

Updated Aug 7, 11:30 AM ET

Report Card

F at a glance — five pillars scored 0–100 from real filed financials.

Value
0
Growth
0
Profitability
0
Health
0
Dividends
0

Overall: Weak · 22/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.

Price — Past Year

▲ Up 34.8% over the last 12 months

Price 50-day average 200-day averageSource: Yahoo Finance · refreshed daily
Key Metrics

Market Cap

$53.24B

P/E

Forward P/E (est.)

ROE

-14.7%

Revenue Growth

3.8%

EPS Growth

Profit Margin

-3.2%

FCF Yield

23.7%

Debt / Equity

4.54x

ROIC

-19.0%

Interest Coverage

Current Ratio

1.09x

Dividend Yield

4.1%

Implied Growth (rev. DCF)

-11.7%

Rating Score

22/100

Business Overview
Research

Ford Motor Company (F) is a large-cap company in the Automobile Manufacturers industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $53.24B.

In its latest reported year it generated about $187.27B in revenue.

Our model rates F Weak (22/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.

Economic Moat

Evidence of durable competitive advantage in the filed financials (10 years of history).

No moat evidenceMoat evidence score: 41/100

The numbers don't show a durable competitive advantage — margins, growth, or returns on capital have been unstable or thin. Great returns are still possible; they just aren't protected.

Operating margin level0/100

0.3% average over the last 3 years

Operating margin stability62/100

±3.0 pts around 1.1% across 9 years

Revenue durability69/100

grew in 7 of the last 9 year-over-year periods

Free-cash-flow consistency78/100

positive in 8 of 9 years

Return on invested capital0/100

-19.0% latest fiscal year

A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.

Technical Analysis (Educational)
Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what F's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. F trades near $13.98, above its 50-day average ($13.84) and 200-day average ($13.11). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 23 it is oversold — selling has been heavy and a bounce is possible.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.

Volatility — ATR. Average True Range is the typical daily move. F's is $0.49 (~3.5% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. Over the last month F found buyers near $13.22 (support) and sellers near $15.89 (resistance); its 52-week range is $10.68–$17.78. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 0.9× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.

Revenue Growth
Research

4Y CAGR

8.3%

1/2 checks passedRevenue growingRevenue growth beats sector midpoint

Revenue moved from $151.80B in 2016 to $187.27B in 2025, a 2.4% compound annual growth rate. The most recent year was roughly flat (3.8%) year over year. Slower, mature growth is common for established businesses.

Profitability
Research
0/4 checks passedProfitableNet margin above sector midpointROE above 12%ROIC above 10%

Gross Margin

7.0%

Operating Margin

-4.9%

Net Margin

-3.2%

ROE

-14.7%

Ford Motor Company keeps about -3.2% of each sales dollar as net profit, with a 7.0% gross margin and -4.9% operating margin. Return on equity is -14.7% and return on invested capital about -19.0%. The company is currently unprofitable on a net basis.

Debt Analysis
Research
1/3 checks passedDebt under 1× equityDebt under 2× equityShort-term bills covered

Total Debt

$291.00M

Net Debt

-$17.36B

Net cash position

Net Debt / EBITDA

Debt / Equity

4.54x

Leverage: debt-to-equity is 4.5x, with a current ratio of 1.1x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $291.00M of total debt against $17.65B of cash.

Cash Flow Analysis
Research
3/3 checks passedPositive free cash flowFCF yield above 2%Market expects achievable growth (<8%)

Operating CF

$21.28B

Free Cash Flow

$12.47B

FCF Margin

6.7%

In the latest year Ford Motor Company produced about $21.28B of operating cash flow and $12.47B of free cash flow after capital spending. That is a free-cash-flow yield of about 23.7% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.

Dividend Safety

Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.

At RiskSafety score: 44/100

Coverage is weak, the payout was cut recently, or it's being financed rather than earned — treat the current yield as fragile.

Dividend yield

4.1%

Per share (latest FY)

$0.75

Total paid (latest FY)

$2.99B

History on record

10 years

Free-cash-flow coverage100/100

dividend uses 24% of free cash flow

Raise streak0/100

no current raise streak

Cut history0/100

payout was cut at least once in the last 10 years

Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.

Valuation Analysis
Research
1/1 checks passedTrading below DCF fair value

P/E

P/S

0.31x

P/B

1.41x

EV / EBITDA

F trades at n/a trailing earnings, 0.3x sales, and 1.4x book value. Reverse-engineering today's price implies the market expects roughly -11.7% long-term free-cash-flow growth. With no positive trailing earnings, value it on sales, cash flow, or growth rather than P/E.

DCF Fair Value (Educational)

A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.

DCF fair value / share

$56.84

Current price

$13.98

+307% · Below fair-value estimate

Starting FCF (latest 10-K)

$12.47B

Growth, years 1–5

3.8%

Fade to terminal, years 6–10

2.5%

Discount rate

9.0%

PV of 10-yr free cash flow$95.61B
PV of terminal value$116.27B
Estimated equity value$211.88B
Shares outstanding3.73B

Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.

Metrics vs. Sector Range

Where F sits versus its Consumer Discretionary sector peers in the S&P 500.

TTM P/E
Forward P/E
P/S ratio
0.3xCheap
Revenue growth
3.8%Average
EPS growth
Gross margin
7.0%Weak
Net margin
-3.2%Weak
ROE
-14.7%Weak

Bands show the middle half (25th–75th percentile) of the 85 Consumer Discretionary companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.

Sector Peer Comparison

How F stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.

In the Consumer Discretionary sector (158 S&P 500 companies), F ranks #81 of 158 by our overall rating.

P/E vs sector

median 25.8x

ROE vs sector

-14.7%

median 26.2%

Growth vs sector

3.8%

median 6.8%

Sector rank

#81

of 158 by rating

CompanyP/ERev Gr.Rating
FThis stock3.8%Weak· 22
GM31.6x-2.0%Weak· 24
AZO20.1x5.7%Neutral· 50
EBAY25.3x12.5%Neutral· 57
GRMN34.3x15.7%Favorable· 68
CMG30x5.7%Neutral· 55
DHI13.2x-5.6%Neutral· 47
SE39.5x40.5%Favorable· 63
Consumer Discretionary median25.8x6.8%24/100

Valuation vs. quality map

sector medianGMAZOEBAYGRMNCMGDHISEP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 158 S&P 500 names in the sector. Educational, not a recommendation.

5-Year Projection Model

Project revenue → earnings → price. Edit the assumptions to build your own case.

2030 price target (Base Case)

$0.00 $0.00

vs. $13.98 today · expected CAGR 9%21%

Metric20262027202820292030
Revenue$194.76B$202.55B$210.65B$219.08B$227.84B
Net income$5.84B$6.08B$6.32B$6.57B$6.84B
EPS$1.53$1.60$1.66$1.73$1.79
Share price (low)$18.41$19.15$19.91$20.71$21.54
Share price (high)$30.69$31.91$33.19$34.52$35.90
CAGR (low–high)32% / 120%17% / 51%13% / 33%10% / 25%9% / 21%

Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.

Bull Case

The case for F:

  • Healthy free-cash-flow yield (~23.7%) funds buybacks and dividends.
  • Pays a 4.1% dividend on top of any price gains.
Bear Case

The case against F:

  • Thin net margins (-3.2%) leave little room for error.
  • Elevated leverage (debt/equity 4.5x) adds financial risk.
  • Our model's overall read is Weak (22/100).
Key Risks
Research

Balance-sheet risk — debt/equity of 4.5x magnifies the impact of higher rates or weaker earnings.

Margin risk — thin profitability (-3.2%) is vulnerable to cost or pricing pressure.

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Investment Thesis
Research

On balance, the fundamentals screen weakly: Ford Motor Company is a large-cap consumer discretionary business growing at a mature pace, with modest profitability, and a heavier debt load to watch. It trades at n/a earnings, which our model scores Weak (22/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.

Analyst Ratings

What 30 Wall Street analysts covering F recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.

Hold
consensus · score 3.5 / 5 across 30 analysts
Strong Buy 6Buy 6Hold 16Sell 2Strong Sell 0

Analysts have turned more positive over the last three months (+7 pts of buy ratings).

Latest SEC Filings

F's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.

F — frequently asked questions

Is F a good stock to buy?

We don't give buy or sell advice. Our model rates Ford Motor Company Weak (22/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.

What is F's rating on The Stocks School?

Ford Motor Company currently scores 22/100 (Weak) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.

How our ratings work
Where does F's data come from?

Live price data plus real fundamentals and 5-year financials pulled directly from Ford Motor Company's SEC filings — refreshed automatically, not hand-entered.

How is the 5-year projection for F calculated?

It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.

Is this F analysis financial advice?

No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell F. Always do your own research and consider a licensed professional.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.