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GOOG

S&P 500
Strong · 79/100

Alphabet Inc. (Class C)

Communication Services
Interactive Media & Services

$348.78

5.1%

Updated Today 6:01 PM ET

Price — Past Year

▲ Up 111.2% over the last 12 months

Price 50-day average 200-day averageSource: Yahoo Finance · refreshed daily
Key Metrics

Market Cap

$4.48T

P/E

27.93x

Forward P/E (est.)

19.95x

ROE

39.0%

Revenue Growth

17.4%

EPS Growth

48.5%

Profit Margin

37.9%

FCF Yield

1.7%

Debt / Equity

0.12x

ROIC

19.0%

Interest Coverage

418.96x

Current Ratio

1.92x

Dividend Yield

0.2%

Implied Growth (rev. DCF)

7.2%

Rating Score

79/100

Technical Analysis (Educational)
Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what GOOG's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. GOOG trades near $348.78, around its 50-day average ($364.62) and 200-day average ($310.62). Price tangled in its moving averages means there is no clear trend — the stock is ranging.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 45 it is in neutral territory — neither stretched nor washed out.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.

Volatility — ATR. Average True Range is the typical daily move. GOOG's is $11.52 (~3.3% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. Over the last month GOOG found buyers near $343.63 (support) and sellers near $390.00 (resistance); its 52-week range is $163.33–$404.47. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 1.2× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.

Business Overview
Research

Alphabet Inc. (Class C) (GOOG) is a mega-cap company in the Interactive Media & Services industry, part of the Communication Services sector of the S&P 500, with a market value around $4.48T.

In its latest reported year it generated about $402.84B in revenue and $132.17B in net profit.

Our model rates GOOG Strong (79/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.

Revenue Growth
Research

4Y CAGR

21.9%

Revenue moved from $182.53B in 2020 to $402.84B in 2025, a 21.9% compound annual growth rate. The most recent year grew a strong 17.4% year over year. Consistent top-line growth is one sign of healthy demand.

Profitability
Research

Gross Margin

60.4%

Operating Margin

32.0%

Net Margin

32.8%

ROE

39.0%

Alphabet Inc. (Class C) keeps about 37.9% of each sales dollar as net profit, with a 60.4% gross margin and 32.0% operating margin. Return on equity is 39.0% and return on invested capital about 19.0%. Margins this wide usually signal pricing power or a cost advantage.

Debt Analysis
Research

Total Debt

$49.09B

Net Debt

$11.02B

Net Debt / EBITDA

0.09x

Debt / Equity

0.12x

Leverage: debt-to-equity is 0.1x, and operating profit covers interest about 419.0x, with a current ratio of 1.9x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $49.09B of total debt against $38.06B of cash.

Cash Flow Analysis
Research

Operating CF

$164.71B

Free Cash Flow

$73.27B

FCF Margin

18.2%

In the latest year Alphabet Inc. (Class C) produced about $164.71B of operating cash flow and $73.27B of free cash flow after capital spending. That is a free-cash-flow yield of about 1.7% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.

Valuation Analysis
Research

P/E

27.93x

P/S

11.22x

P/B

9.02x

EV / EBITDA

GOOG trades at 27.9x trailing earnings (about 20.0x on estimated forward earnings), 11.2x sales, and 9.0x book value. Reverse-engineering today's price implies the market expects roughly 7.2% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.

Metrics vs. Typical Range

Where this stock sits versus what most companies trade at.

TTM P/E
27.9xExpensive
Forward P/E
20.0xFair
P/S ratio
11.2xExpensive
Revenue growth
17.4%Strong
EPS growth
48.5%Strong
Gross margin
60.4%Strong
Net margin
37.9%Strong
ROE
39.0%Strong

Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.

Sector Peer Comparison

How GOOG stacks up against its Communication Services peers — valuation, profitability, and growth versus the sector median.

In the Communication Services sector (23 S&P 500 companies), GOOG ranks #3 of 23 by our overall rating. It trades at a premium versus the sector on earnings (27.9x P/E vs. 17.4x median) with a higher return on equity (39.0% vs. 14.9%) and faster revenue growth (17.4% vs. 2.9%).

P/E vs sector

27.9x

median 17.4x

ROE vs sector

39.0%

median 14.9%

Growth vs sector

17.4%

median 2.9%

Sector rank

#3

of 23 by rating

CompanyP/ERev Gr.Rating
GOOGThis stock27.9x17.4%Strong· 79
GOOGL27.8x17.4%Strong· 79
META20.8x26.2%Strong· 82
NFLX24.1x16.7%Strong· 81
TMUS18.7x9.5%Neutral· 51
VZ11x2.9%Neutral· 49
DIS16.1x3.4%Favorable· 58
T7.2x2.9%Favorable· 58
Communication Services median17.4x2.9%49/100

Valuation vs. quality map

sector medianGOOGLMETANFLXTMUSVZDISTGOOGP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Communication Services companies by sub-industry and size. Sector median is across all 23 S&P 500 names in the sector. Educational, not a recommendation.

5-Year Projection Model

Project revenue → earnings → price. Edit the assumptions to build your own case.

2030 price target (Base Case)

$408.94$673.55

vs. $348.78 today · expected CAGR 3%14%

Metric20262027202820292030
Revenue$471.32B$551.44B$645.19B$754.87B$883.20B
Net income$155.53B$181.98B$212.91B$249.11B$291.46B
EPS$12.84$15.02$17.57$20.56$24.06
Share price (low)$218.23$255.33$298.74$349.52$408.94
Share price (high)$359.44$420.55$492.04$575.68$673.55
CAGR (low–high)-37% / 3%-14% / 10%-5% / 12%0% / 13%3% / 14%

Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.

Bull Case

The case for GOOG:

  • Revenue is growing 17.4% a year, a sign of real demand.
  • High net margins (37.9%) point to pricing power or efficiency.
  • Strong return on equity (39.0%) shows capital is put to work well.
  • A conservative balance sheet (debt/equity 0.1x) lowers risk.
  • Our model's overall read is Strong (79/100).
Bear Case

The case against GOOG:

  • Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Key Risks
Research

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Investment Thesis
Research

On balance, the fundamentals screen favourably: Alphabet Inc. (Class C) is a mega-cap communication services business still growing nicely, with solid profitability, and a sound balance sheet. It trades at 27.9x earnings, which our model scores Strong (79/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.