ROL
Rollins, Inc.
$37.41
▲ 1.6%Updated Aug 7, 11:30 AM ET
ROL at a glance — five pillars scored 0–100 from real filed financials.
Overall: Favorable · 58/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▼ Down 19.8% over the last 12 months
Market Cap
$20.89B
P/E
34.12x
Forward P/E (est.)
30.72x
ROE
36.9%
Revenue Growth
11.0%
EPS Growth
11.1%
Profit Margin
13.8%
FCF Yield
2.2%
Debt / Equity
0.44x
ROIC
31.0%
Interest Coverage
—
Current Ratio
0.65x
Dividend Yield
1.6%
Implied Growth (rev. DCF)
5.7%
Rating Score
58/100
Rollins, Inc. (ROL) is a large-cap company in the Environmental & Facilities Services industry, part of the Industrials sector of the S&P 500, with a market value around $20.89B.
In its latest reported year it generated about $3.76B in revenue and $526.71M in net profit.
Our model rates ROL Favorable (58/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Evidence of durable competitive advantage in the filed financials (10 years of history).
The filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.
19.2% average over the last 3 years
±1.2 pts around 18.2% across 7 years
grew in 9 of the last 9 year-over-year periods
positive in 10 of 10 years
31.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what ROL's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. ROL trades near $37.41, below its 50-day average ($49.82) and 200-day average ($56.33). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 29 it is oversold — selling has been heavy and a bounce is possible.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. ROL's is $1.11 (~3.0% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month ROL found buyers near $41.50 (support) and sellers near $48.52 (resistance); its 52-week range is $41.50–$66.14. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.9× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
11.6%
Revenue moved from $1.57B in 2016 to $3.76B in 2025, a 10.2% compound annual growth rate. The most recent year grew a steady 11.0% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
52.6%
Operating Margin
19.3%
Net Margin
14.0%
ROE
36.9%
Rollins, Inc. keeps about 13.8% of each sales dollar as net profit, with a 52.6% gross margin and 19.3% operating margin. Return on equity is 36.9% and return on invested capital about 31.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$486.63M
Net Debt
$370.08M
Net Debt / EBITDA
0.51x
Debt / Equity
0.44x
Leverage: debt-to-equity is 0.4x, with a current ratio of 0.7x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $486.63M of total debt against $116.54M of cash.
Operating CF
$678.11M
Free Cash Flow
$650.02M
FCF Margin
17.3%
In the latest year Rollins, Inc. produced about $678.11M of operating cash flow and $650.02M of free cash flow after capital spending. That is a free-cash-flow yield of about 2.2% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.
The payout is comfortably covered by cash the business actually generates, with a raise habit behind it.
Dividend yield
1.6%
Per share (latest FY)
$0.68
Total paid (latest FY)
$327.90M
History on record
10 years
dividend uses 50% of free cash flow
62% of net income paid out
total dividends increased 9 years in a row
no cuts in the last 10 years on record
Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.
P/E
34.12x
P/S
6.01x
P/B
16.92x
EV / EBITDA
—
ROL trades at 34.1x trailing earnings (about 30.7x on estimated forward earnings), 6.0x sales, and 16.9x book value. Reverse-engineering today's price implies the market expects roughly 5.7% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
$34.35
Current price
$37.41
Starting FCF (latest 10-K)
$650.02M
Growth, years 1–5
11.0%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where ROL sits versus its Industrials sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 144 Industrials companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How ROL stacks up against its Industrials peers — valuation, profitability, and growth versus the sector median.
In the Industrials sector (273 S&P 500 companies), ROL ranks #41 of 273 by our overall rating. It trades at roughly in line versus the sector on earnings (34.1x P/E vs. 32x median) with a higher return on equity (36.9% vs. 18.1%) and faster revenue growth (11.0% vs. 6.0%).
P/E vs sector
34.1x
median 32x
ROE vs sector
36.9%
median 18.1%
Growth vs sector
11.0%
median 6.0%
Sector rank
#41
of 273 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Industrials companies by sub-industry and size. Sector median is across all 273 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$0.00 – $0.00
vs. $37.41 today · expected CAGR -3% – 8%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $4.17B | $4.63B | $5.14B | $5.71B | $6.34B |
| Net income | $584.47M | $648.76M | $720.12M | $799.34M | $887.26M |
| EPS | $1.05 | $1.16 | $1.29 | $1.43 | $1.59 |
| Share price (low) | $20.94 | $23.24 | $25.80 | $28.63 | $31.78 |
| Share price (high) | $35.59 | $39.51 | $43.86 | $48.68 | $54.03 |
| CAGR (low–high) | -44% / -5% | -21% / 3% | -12% / 5% | -6% / 7% | -3% / 8% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for ROL:
- Revenue is growing 11.0% a year, a sign of real demand.
- Strong return on equity (36.9%) shows capital is put to work well.
- A conservative balance sheet (debt/equity 0.4x) lowers risk.
- Our model's overall read is Favorable (58/100).
The case against ROL:
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Valuation risk — at 34.1x earnings, disappointing results could compress the multiple.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen favourably: Rollins, Inc. is a large-cap industrials business still growing nicely, with solid profitability, and a sound balance sheet. It trades at 34.1x earnings, which our model scores Favorable (58/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Analyst Ratings
What 24 Wall Street analysts covering ROL recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Analysts have turned more cautious over the last three months (-19 pts of buy ratings).
Latest SEC Filings
ROL's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.
In the Idea Lab
ROL — frequently asked questions
Is ROL a good stock to buy?
We don't give buy or sell advice. Our model rates Rollins, Inc. Favorable (58/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is ROL's rating on The Stocks School?
Rollins, Inc. currently scores 58/100 (Favorable) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does ROL's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Rollins, Inc.'s SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for ROL calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this ROL analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell ROL. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.