Skip to content

SYF

S&P 500
Strong · 73/100

Synchrony Financial

Financials
Consumer Finance

$75.71

0.6%

Updated Today 6:01 PM ET

Price — Past Year

▲ Up 22.5% over the last 12 months

Price 50-day average 200-day averageSource: Yahoo Finance · refreshed daily
Key Metrics

Market Cap

$25.32B

P/E

7.08x

Forward P/E (est.)

5.36x

ROE

21.4%

Revenue Growth

20.5%

EPS Growth

32.1%

Profit Margin

14.1%

FCF Yield

8.5%

Debt / Equity

0.91x

ROIC

Interest Coverage

Current Ratio

Dividend Yield

1.6%

Implied Growth (rev. DCF)

Rating Score

73/100

Technical Analysis (Educational)
Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what SYF's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. SYF trades near $75.71, above its 50-day average ($73.30) and 200-day average ($74.23). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 58 it is in neutral territory — neither stretched nor washed out.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.

Volatility — ATR. Average True Range is the typical daily move. SYF's is $2.30 (~3.0% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. Over the last month SYF found buyers near $68.32 (support) and sellers near $76.87 (resistance); its 52-week range is $60.01–$88.77. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 0.9× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.

Business Overview
Research

Synchrony Financial (SYF) is a large-cap company in the Consumer Finance industry, part of the Financials sector of the S&P 500, with a market value around $25.32B.

Our model rates SYF Strong (73/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.

Metrics vs. Typical Range

Where this stock sits versus what most companies trade at.

TTM P/E
7.1xCheap
Forward P/E
5.4xCheap
P/S ratio
0.8xCheap
Revenue growth
20.5%Strong
EPS growth
32.1%Strong
Gross margin
Net margin
14.1%Strong
ROE
21.4%Strong

Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.

Sector Peer Comparison

How SYF stacks up against its Financials peers — valuation, profitability, and growth versus the sector median.

In the Financials sector (76 S&P 500 companies), SYF ranks #14 of 76 by our overall rating. It trades at a discount versus the sector on earnings (7.1x P/E vs. 15.2x median) with a higher return on equity (21.4% vs. 15.3%) and faster revenue growth (20.5% vs. 9.1%).

P/E vs sector

7.1x

median 15.2x

ROE vs sector

21.4%

median 15.3%

Growth vs sector

20.5%

median 9.1%

Sector rank

#14

of 76 by rating

CompanyP/ERev Gr.Rating
SYFThis stock7.1x20.5%Strong· 73
COF38.4x38.2%Neutral· 57
AXP20.6x9.4%Neutral· 56
WRB13.3x5.8%Favorable· 62
FISV7.9x1.9%Neutral· 50
CBOE23.3x10.6%Strong· 76
WTW14.5x0.9%Favorable· 61
KEY12.6x57.1%Favorable· 67
Financials median15.2x9.1%65/100

Valuation vs. quality map

sector medianCOFAXPWRBFISVCBOEWTWKEYSYFP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Financials companies by sub-industry and size. Sector median is across all 76 S&P 500 names in the sector. Educational, not a recommendation.

Bull Case

The case for SYF:

  • Revenue is growing 20.5% a year, a sign of real demand.
  • Strong return on equity (21.4%) shows capital is put to work well.
  • Healthy free-cash-flow yield (~8.5%) funds buybacks and dividends.
  • Our model's overall read is Strong (73/100).
Bear Case

The case against SYF:

  • Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Key Risks
Research

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Investment Thesis
Research

On balance, the fundamentals screen favourably: Synchrony Financial is a large-cap financials business still growing nicely, with solid profitability, and a heavier debt load to watch. It trades at 7.1x earnings, which our model scores Strong (73/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.