ULTA
Ulta Beauty
$465.06
▲ 2.0%Updated Today 6:01 PM ET
▼ Down 3.7% over the last 12 months
Market Cap
$19.93B
P/E
16.33x
Forward P/E (est.)
15.67x
ROE
44.8%
Revenue Growth
43.0%
EPS Growth
4.2%
Profit Margin
9.4%
FCF Yield
6.4%
Debt / Equity
0.02x
ROIC
36.0%
Interest Coverage
—
Current Ratio
1.31x
Dividend Yield
—
Implied Growth (rev. DCF)
3.5%
Rating Score
75/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what ULTA's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. ULTA trades near $465.06, below its 50-day average ($511.69) and 200-day average ($564.07). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 23 it is oversold — selling has been heavy and a bounce is possible.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. ULTA's is $15.65 (~3.4% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month ULTA found buyers near $448.57 (support) and sellers near $527.00 (resistance); its 52-week range is $448.57–$714.97. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.0× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Ulta Beauty (ULTA) is a large-cap company in the Other Specialty Retail industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $19.93B.
In its latest reported year it generated about $12.39B in revenue and $1.15B in net profit.
Our model rates ULTA Strong (75/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
9.5%
Revenue moved from $8.63B in 2022 to $12.39B in 2026, a 9.5% compound annual growth rate. The most recent year grew a strong 43.0% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
39.1%
Operating Margin
12.4%
Net Margin
9.3%
ROE
44.8%
Ulta Beauty keeps about 9.4% of each sales dollar as net profit, with a 39.1% gross margin and 12.4% operating margin. Return on equity is 44.8% and return on invested capital about 36.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$800.00M
Net Debt
$633.70M
Net Debt / EBITDA
0.41x
Debt / Equity
0.02x
Leverage: debt-to-equity is 0.0x, with a current ratio of 1.3x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $800.00M of total debt against $166.30M of cash.
Operating CF
$1.50B
Free Cash Flow
$1.07B
FCF Margin
8.6%
In the latest year Ulta Beauty produced about $1.50B of operating cash flow and $1.07B of free cash flow after capital spending. That is a free-cash-flow yield of about 6.4% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
16.33x
P/S
1.59x
P/B
10.36x
EV / EBITDA
11.19x
ULTA trades at 16.3x trailing earnings (about 15.7x on estimated forward earnings), 1.6x sales, and 10.4x book value. Reverse-engineering today's price implies the market expects roughly 3.5% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How ULTA stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (48 S&P 500 companies), ULTA ranks #2 of 48 by our overall rating. It trades at a discount versus the sector on earnings (16.3x P/E vs. 23.7x median) with a higher return on equity (44.8% vs. 39.2%) and faster revenue growth (43.0% vs. 6.2%).
P/E vs sector
16.3x
median 23.7x
ROE vs sector
44.8%
median 39.2%
Growth vs sector
43.0%
median 6.2%
Sector rank
#2
of 48 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 48 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$1,551.43 – $2,482.29
vs. $465.06 today · expected CAGR 27% – 40%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $17.72B | $25.34B | $36.24B | $51.82B | $74.11B |
| Net income | $1.59B | $2.28B | $3.26B | $4.66B | $6.67B |
| EPS | $37.10 | $53.05 | $75.87 | $108.49 | $155.14 |
| Share price (low) | $371.01 | $530.55 | $758.68 | $1,084.92 | $1,551.43 |
| Share price (high) | $593.62 | $848.88 | $1,213.89 | $1,735.87 | $2,482.29 |
| CAGR (low–high) | -20% / 28% | 7% / 35% | 18% / 38% | 24% / 39% | 27% / 40% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for ULTA:
- Revenue is growing 43.0% a year, a sign of real demand.
- Strong return on equity (44.8%) shows capital is put to work well.
- Healthy free-cash-flow yield (~6.4%) funds buybacks and dividends.
- A conservative balance sheet (debt/equity 0.0x) lowers risk.
- Our model's overall read is Strong (75/100).
The case against ULTA:
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen favourably: Ulta Beauty is a large-cap consumer discretionary business still growing nicely, with modest profitability, and a sound balance sheet. It trades at 16.3x earnings, which our model scores Strong (75/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.