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CL

S&P 500
Weak · 37/100

Colgate-Palmolive

Consumer Staples
Household Products

$92.95

0.1%

Updated Aug 7, 11:30 AM ET

Report Card

CL at a glance — five pillars scored 0–100 from real filed financials.

Value
0
Growth
0
Profitability
0
Health
0
Dividends
0

Overall: Weak · 37/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.

Price — Past Year

▲ Up 1.5% over the last 12 months

Price 50-day average 200-day averageDCF fair value ±15%Source: Yahoo Finance · refreshed daily
Key Metrics

Market Cap

$76.12B

P/E

35.89x

Forward P/E (est.)

49.18x

ROE

475.1%

Revenue Growth

4.3%

EPS Growth

-27.0%

Profit Margin

10.0%

FCF Yield

3.0%

Debt / Equity

147.93x

ROIC

33.0%

Interest Coverage

Current Ratio

1.02x

Dividend Yield

2.3%

Implied Growth (rev. DCF)

4.0%

Rating Score

37/100

Business Overview
Research

Colgate-Palmolive (CL) is a large-cap company in the Household Products industry, part of the Consumer Staples sector of the S&P 500, with a market value around $76.12B.

In its latest reported year it generated about $20.38B in revenue and $2.13B in net profit.

Our model rates CL Weak (37/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.

Economic Moat

Evidence of durable competitive advantage in the filed financials (10 years of history).

Wide moat signalsMoat evidence score: 97/100

The filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.

Gross margin level99/100

59.6% average over the last 3 years

Gross margin stability87/100

±1.1 pts around 59.5% across 10 years

Revenue durability100/100

grew in 9 of the last 9 year-over-year periods

Free-cash-flow consistency100/100

positive in 10 of 10 years

Return on invested capital100/100

33.0% latest fiscal year

A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.

Technical Analysis (Educational)
Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what CL's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. CL trades near $92.95, above its 50-day average ($88.64) and 200-day average ($84.77). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 72 it is overbought — the recent rally is stretched and can cool off.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.

Volatility — ATR. Average True Range is the typical daily move. CL's is $1.86 (~2.0% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. Over the last month CL found buyers near $84.30 (support) and sellers near $95.42 (resistance); its 52-week range is $74.55–$99.33. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 0.8× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.

Revenue Growth
Research

4Y CAGR

4.0%

2/4 checks passedRevenue growingRevenue growth beats sector midpointEPS growingEPS growing faster than revenue

Revenue moved from $15.20B in 2016 to $20.38B in 2025, a 3.3% compound annual growth rate. The most recent year was roughly flat (4.3%) year over year. Slower, mature growth is common for established businesses.

Profitability
Research
4/4 checks passedProfitableNet margin above sector midpointROE above 12%ROIC above 10%

Gross Margin

60.1%

Operating Margin

16.2%

Net Margin

10.5%

ROE

475.1%

Colgate-Palmolive keeps about 10.0% of each sales dollar as net profit, with a 60.1% gross margin and 16.2% operating margin. Return on equity is 475.1% and return on invested capital about 33.0%. Margins are moderate — typical of a competitive but profitable business.

Debt Analysis
Research
1/3 checks passedDebt under 1× equityDebt under 2× equityShort-term bills covered

Total Debt

$7.84B

Net Debt

$6.50B

Net Debt / EBITDA

1.97x

Debt / Equity

147.93x

Leverage: debt-to-equity is 147.9x, with a current ratio of 1.0x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $7.84B of total debt against $1.33B of cash.

Cash Flow Analysis
Research
3/3 checks passedPositive free cash flowFCF yield above 2%Market expects achievable growth (<8%)

Operating CF

$4.20B

Free Cash Flow

$3.63B

FCF Margin

17.8%

In the latest year Colgate-Palmolive produced about $4.20B of operating cash flow and $3.63B of free cash flow after capital spending. That is a free-cash-flow yield of about 3.0% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.

Valuation Analysis
Research
1/4 checks passedPositive earnings (P/E meaningful)P/E below sector's upper bandForward P/E below trailing (earnings growing)Trading below DCF fair value

P/E

35.89x

P/S

3.58x

P/B

EV / EBITDA

CL trades at 35.9x trailing earnings (about 49.2x on estimated forward earnings), 3.6x sales. Reverse-engineering today's price implies the market expects roughly 4.0% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.

DCF Fair Value (Educational)

A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.

DCF fair value / share

$79.08

Current price

$92.95

-15% · Near fair-value estimate

Starting FCF (latest 10-K)

$3.63B

Growth, years 1–5

4.3%

Fade to terminal, years 6–10

2.5%

Discount rate

9.0%

PV of 10-yr free cash flow$28.39B
PV of terminal value$34.89B
Estimated equity value$63.28B
Shares outstanding800M

Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.

Metrics vs. Sector Range

Where CL sits versus its Consumer Staples sector peers in the S&P 500.

TTM P/E
35.9xExpensive
Forward P/E
49.2xExpensive
P/S ratio
3.6xExpensive
Revenue growth
4.3%Average
EPS growth
-27.0%Weak
Gross margin
60.1%Strong
Net margin
10.0%Average
ROE
475.1%Strong

Bands show the middle half (25th–75th percentile) of the 48 Consumer Staples companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.

Sector Peer Comparison

How CL stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.

In the Consumer Staples sector (74 S&P 500 companies), CL ranks #38 of 74 by our overall rating. It trades at a premium versus the sector on earnings (35.9x P/E vs. 22x median) with a higher return on equity (475.1% vs. 18.1%) and faster revenue growth (4.3% vs. 3.4%).

P/E vs sector

35.9x

median 22x

ROE vs sector

475.1%

median 18.1%

Growth vs sector

4.3%

median 3.4%

Sector rank

#38

of 74 by rating

CompanyP/ERev Gr.Rating
CLThis stock35.9x4.3%Weak· 37
KMB17.1x-16.2%Neutral· 43
CHD33.3x2.2%Neutral· 52
CLX17x-3.7%Neutral· 44
MDLZ30.5x7.8%Weak· 40
MNST43.8x18.1%Favorable· 69
TGT19.4x0.5%Neutral· 45
ABEV16.5x-3.8%Neutral· 57
Consumer Staples median22x3.4%38/100

Valuation vs. quality map

sector medianKMBCHDCLXMDLZMNSTTGTABEVCLP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 74 S&P 500 names in the sector. Educational, not a recommendation.

5-Year Projection Model

Project revenue → earnings → price. Edit the assumptions to build your own case.

2030 price target (Base Case)

$0.00 $0.00

vs. $92.95 today · expected CAGR -6%3%

Metric20262027202820292030
Revenue$21.20B$22.05B$22.93B$23.84B$24.80B
Net income$2.12B$2.20B$2.29B$2.38B$2.48B
EPS$2.59$2.69$2.80$2.91$3.03
Share price (low)$56.94$59.22$61.59$64.05$66.62
Share price (high)$93.18$96.91$100.78$104.81$109.01
CAGR (low–high)-39% / 0%-20% / 2%-13% / 3%-9% / 3%-6% / 3%

Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.

Bull Case

The case for CL:

  • Strong return on equity (475.1%) shows capital is put to work well.
  • Pays a 2.3% dividend on top of any price gains.
Bear Case

The case against CL:

  • Elevated leverage (debt/equity 147.9x) adds financial risk.
  • Our model's overall read is Weak (37/100).
Key Risks
Research

Valuation risk — at 35.9x earnings, disappointing results could compress the multiple.

Balance-sheet risk — debt/equity of 147.9x magnifies the impact of higher rates or weaker earnings.

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Investment Thesis
Research

On balance, the fundamentals screen weakly: Colgate-Palmolive is a large-cap consumer staples business growing at a mature pace, with modest profitability, and a heavier debt load to watch. It trades at 35.9x earnings, which our model scores Weak (37/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.

Analyst Ratings

What 31 Wall Street analysts covering CL recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.

Buy
consensus · score 3.7 / 5 across 31 analysts
Strong Buy 5Buy 15Hold 10Sell 0Strong Sell 1

Latest SEC Filings

CL's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.

In the Idea Lab

CL — frequently asked questions

Is CL a good stock to buy?

We don't give buy or sell advice. Our model rates Colgate-Palmolive Weak (37/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.

What is CL's rating on The Stocks School?

Colgate-Palmolive currently scores 37/100 (Weak) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.

How our ratings work
Where does CL's data come from?

Live price data plus real fundamentals and 5-year financials pulled directly from Colgate-Palmolive's SEC filings — refreshed automatically, not hand-entered.

How is the 5-year projection for CL calculated?

It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.

Is this CL analysis financial advice?

No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell CL. Always do your own research and consider a licensed professional.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.