BF.B
Brown–Forman
$27.26
▲ 2.3%Updated Today 6:01 PM ET
▲ Up 3.9% over the last 12 months
Market Cap
$12.22B
P/E
17.15x
Forward P/E (est.)
20.62x
ROE
17.6%
Revenue Growth
-1.2%
EPS Growth
-16.8%
Profit Margin
18.2%
FCF Yield
6.6%
Debt / Equity
0.62x
ROIC
12.0%
Interest Coverage
9.72x
Current Ratio
3.24x
Dividend Yield
3.4%
Implied Growth (rev. DCF)
1.6%
Rating Score
52/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what BF.B's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. BF.B trades near $27.26, around its 50-day average ($26.90) and 200-day average ($27.34). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 46 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. BF.B's is $0.74 (~2.7% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month BF.B found buyers near $24.66 (support) and sellers near $27.36 (resistance); its 52-week range is $22.61–$31.92. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.1× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Brown–Forman (BF.B) is a large-cap company in the Distillers & Vintners industry, part of the Consumer Staples sector of the S&P 500, with a market value around $12.22B.
In its latest reported year it generated about $3.93B in revenue and $715.00M in net profit.
Our model rates BF.B Neutral (52/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
-0.0%
Revenue moved from $3.93B in 2022 to $3.93B in 2026, a -0.0% compound annual growth rate. The most recent year declined 1.2% year over year. Shrinking revenue is worth a closer look — is it cyclical or structural?
Gross Margin
60.5%
Operating Margin
25.5%
Net Margin
18.2%
ROE
17.6%
Brown–Forman keeps about 18.2% of each sales dollar as net profit, with a 60.5% gross margin and 25.5% operating margin. Return on equity is 17.6% and return on invested capital about 12.0%. Margins this wide usually signal pricing power or a cost advantage.
Total Debt
$2.43B
Net Debt
$2.13B
Net Debt / EBITDA
2.12x
Debt / Equity
0.62x
Leverage: debt-to-equity is 0.6x, and operating profit covers interest about 9.7x, with a current ratio of 3.2x. That is a moderate, manageable debt load for most businesses. It carries roughly $2.43B of total debt against $308.00M of cash.
Operating CF
$1.00B
Free Cash Flow
$893.00M
FCF Margin
22.7%
In the latest year Brown–Forman produced about $1.00B of operating cash flow and $893.00M of free cash flow after capital spending. That is a free-cash-flow yield of about 6.6% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
17.15x
P/S
3.12x
P/B
2.97x
EV / EBITDA
13.15x
BF.B trades at 17.1x trailing earnings (about 20.6x on estimated forward earnings), 3.1x sales, and 3.0x book value. Reverse-engineering today's price implies the market expects roughly 1.6% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How BF.B stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.
In the Consumer Staples sector (36 S&P 500 companies), BF.B ranks #12 of 36 by our overall rating. It trades at a discount versus the sector on earnings (17.1x P/E vs. 22.5x median) with a lower return on equity (17.6% vs. 20.2%) and slower revenue growth (-1.2% vs. 3.0%).
P/E vs sector
17.1x
median 22.5x
ROE vs sector
17.6%
median 20.2%
Growth vs sector
-1.2%
median 3.0%
Sector rank
#12
of 36 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 36 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$17.34 – $29.48
vs. $27.26 today · expected CAGR -9% – 2%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $4.05B | $4.17B | $4.29B | $4.42B | $4.55B |
| Net income | $728.25M | $750.10M | $772.60M | $795.78M | $819.65M |
| EPS | $1.54 | $1.59 | $1.63 | $1.68 | $1.73 |
| Share price (low) | $15.41 | $15.87 | $16.35 | $16.84 | $17.34 |
| Share price (high) | $26.19 | $26.98 | $27.79 | $28.62 | $29.48 |
| CAGR (low–high) | -43% / -4% | -24% / -1% | -16% / 1% | -11% / 1% | -9% / 2% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for BF.B:
- High net margins (18.2%) point to pricing power or efficiency.
- Strong return on equity (17.6%) shows capital is put to work well.
- Healthy free-cash-flow yield (~6.6%) funds buybacks and dividends.
- Pays a 3.4% dividend on top of any price gains.
The case against BF.B:
- Revenue growth is slow/negative (-1.2%), limiting the upside engine.
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Growth risk — sluggish revenue (-1.2%) leaves little margin for execution missteps.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the picture is mixed: Brown–Forman is a large-cap consumer staples business with shrinking revenue, with solid profitability, and a sound balance sheet. It trades at 17.1x earnings, which our model scores Neutral (52/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.