MO
Altria
$69.51
▲ 0.6%Updated Today 6:01 PM ET
▲ Up 16.2% over the last 12 months
Market Cap
$115.42B
P/E
14.28x
Forward P/E (est.)
17.84x
ROE
149.7%
Revenue Growth
-1.1%
EPS Growth
-19.9%
Profit Margin
34.3%
FCF Yield
7.2%
Debt / Equity
10.38x
ROIC
37.0%
Interest Coverage
8.62x
Current Ratio
0.62x
Dividend Yield
6.1%
Implied Growth (rev. DCF)
1.1%
Rating Score
57/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what MO's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. MO trades near $69.51, around its 50-day average ($69.81) and 200-day average ($64.61). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 48 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. MO's is $1.71 (~2.5% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month MO found buyers near $68.07 (support) and sellers near $74.39 (resistance); its 52-week range is $54.70–$74.56. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 2.3× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Altria (MO) is a large-cap company in the Tobacco industry, part of the Consumer Staples sector of the S&P 500, with a market value around $115.42B.
In its latest reported year it generated about $23.28B in revenue and $6.95B in net profit.
Our model rates MO Neutral (57/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
-2.7%
Revenue moved from $26.01B in 2021 to $23.28B in 2025, a -2.7% compound annual growth rate. The most recent year declined 1.1% year over year. Shrinking revenue is worth a closer look — is it cyclical or structural?
Gross Margin
62.5%
Operating Margin
42.5%
Net Margin
29.8%
ROE
149.7%
Altria keeps about 34.3% of each sales dollar as net profit, with a 62.5% gross margin and 42.5% operating margin. Return on equity is 149.7% and return on invested capital about 37.0%. Margins this wide usually signal pricing power or a cost advantage.
Total Debt
$24.60B
Net Debt
$21.07B
Net Debt / EBITDA
2.13x
Debt / Equity
10.38x
Leverage: debt-to-equity is 10.4x, and operating profit covers interest about 8.6x, with a current ratio of 0.6x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $24.60B of total debt against $3.53B of cash.
Operating CF
$9.29B
Free Cash Flow
$9.07B
FCF Margin
39.0%
In the latest year Altria produced about $9.29B of operating cash flow and $9.07B of free cash flow after capital spending. That is a free-cash-flow yield of about 7.2% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
14.28x
P/S
5.02x
P/B
26.43x
EV / EBITDA
13.6x
MO trades at 14.3x trailing earnings (about 17.8x on estimated forward earnings), 5.0x sales, and 26.4x book value. Reverse-engineering today's price implies the market expects roughly 1.1% long-term free-cash-flow growth. That is an undemanding multiple — potentially cheap if the business is stable.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How MO stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.
In the Consumer Staples sector (36 S&P 500 companies), MO ranks #9 of 36 by our overall rating. It trades at a discount versus the sector on earnings (14.3x P/E vs. 22.5x median) with a higher return on equity (149.7% vs. 20.2%) and slower revenue growth (-1.1% vs. 3.0%).
P/E vs sector
14.3x
median 22.5x
ROE vs sector
149.7%
median 20.2%
Growth vs sector
-1.1%
median 3.0%
Sector rank
#9
of 36 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 36 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$38.79 – $67.88
vs. $69.51 today · expected CAGR -11% – -0%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $23.98B | $24.70B | $25.44B | $26.20B | $26.99B |
| Net income | $7.19B | $7.41B | $7.63B | $7.86B | $8.10B |
| EPS | $4.31 | $4.44 | $4.57 | $4.71 | $4.85 |
| Share price (low) | $34.46 | $35.49 | $36.56 | $37.66 | $38.79 |
| Share price (high) | $60.31 | $62.12 | $63.98 | $65.90 | $67.88 |
| CAGR (low–high) | -50% / -13% | -29% / -5% | -19% / -3% | -14% / -1% | -11% / -0% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for MO:
- High net margins (34.3%) point to pricing power or efficiency.
- Strong return on equity (149.7%) shows capital is put to work well.
- Healthy free-cash-flow yield (~7.2%) funds buybacks and dividends.
- Pays a 6.1% dividend on top of any price gains.
The case against MO:
- Revenue growth is slow/negative (-1.1%), limiting the upside engine.
- Elevated leverage (debt/equity 10.4x) adds financial risk.
Balance-sheet risk — debt/equity of 10.4x magnifies the impact of higher rates or weaker earnings.
Growth risk — sluggish revenue (-1.1%) leaves little margin for execution missteps.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the picture is mixed: Altria is a large-cap consumer staples business with shrinking revenue, with solid profitability, and a heavier debt load to watch. It trades at 14.3x earnings, which our model scores Neutral (57/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.