GIS
General Mills
$33.34
▼ 0.2%Updated Today 6:01 PM ET
▼ Down 36.9% over the last 12 months
Market Cap
$17.84B
P/E
8.06x
Forward P/E (est.)
8.95x
ROE
23.7%
Revenue Growth
-6.5%
EPS Growth
-10.0%
Profit Margin
12.1%
FCF Yield
14.3%
Debt / Equity
1.62x
ROIC
16.0%
Interest Coverage
6.3x
Current Ratio
0.56x
Dividend Yield
7.1%
Implied Growth (rev. DCF)
-3.4%
Rating Score
42/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what GIS's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. GIS trades near $33.34, below its 50-day average ($34.20) and 200-day average ($42.93). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 46 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. GIS's is $0.92 (~2.8% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month GIS found buyers near $31.75 (support) and sellers near $35.00 (resistance); its 52-week range is $31.75–$54.18. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.4× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
General Mills (GIS) is a large-cap company in the Packaged Foods & Meats industry, part of the Consumer Staples sector of the S&P 500, with a market value around $17.84B.
In its latest reported year it generated about $19.49B in revenue and $2.30B in net profit.
Our model rates GIS Neutral (42/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
1.8%
Revenue moved from $18.13B in 2021 to $19.49B in 2025, a 1.8% compound annual growth rate. The most recent year declined 6.5% year over year. Shrinking revenue is worth a closer look — is it cyclical or structural?
Gross Margin
33.1%
Operating Margin
17.0%
Net Margin
11.8%
ROE
23.7%
General Mills keeps about 12.1% of each sales dollar as net profit, with a 33.1% gross margin and 17.0% operating margin. Return on equity is 23.7% and return on invested capital about 16.0%. Margins are moderate — typical of a competitive but profitable business.
Total Debt
$6.94B
Net Debt
$6.16B
Net Debt / EBITDA
1.86x
Debt / Equity
1.62x
Leverage: debt-to-equity is 1.6x, and operating profit covers interest about 6.3x, with a current ratio of 0.6x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $6.94B of total debt against $785.50M of cash.
Operating CF
$2.92B
Free Cash Flow
$2.29B
FCF Margin
11.8%
In the latest year General Mills produced about $2.92B of operating cash flow and $2.29B of free cash flow after capital spending. That is a free-cash-flow yield of about 14.3% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
8.06x
P/S
0.94x
P/B
3.09x
EV / EBITDA
6.38x
GIS trades at 8.1x trailing earnings (about 9.0x on estimated forward earnings), 0.9x sales, and 3.1x book value. Reverse-engineering today's price implies the market expects roughly -3.4% long-term free-cash-flow growth. That is an undemanding multiple — potentially cheap if the business is stable.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How GIS stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.
In the Consumer Staples sector (36 S&P 500 companies), GIS ranks #24 of 36 by our overall rating. It trades at a discount versus the sector on earnings (8.1x P/E vs. 22.5x median) with a higher return on equity (23.7% vs. 20.2%) and slower revenue growth (-6.5% vs. 3.0%).
P/E vs sector
8.1x
median 22.5x
ROE vs sector
23.7%
median 20.2%
Growth vs sector
-6.5%
median 3.0%
Sector rank
#24
of 36 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 36 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$25.40 – $40.64
vs. $33.34 today · expected CAGR -5% – 4%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $20.07B | $20.67B | $21.29B | $21.93B | $22.59B |
| Net income | $2.41B | $2.48B | $2.56B | $2.63B | $2.71B |
| EPS | $4.51 | $4.65 | $4.79 | $4.93 | $5.08 |
| Share price (low) | $22.57 | $23.24 | $23.94 | $24.66 | $25.40 |
| Share price (high) | $36.10 | $37.19 | $38.30 | $39.45 | $40.64 |
| CAGR (low–high) | -32% / 8% | -17% / 6% | -10% / 5% | -7% / 4% | -5% / 4% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for GIS:
- Strong return on equity (23.7%) shows capital is put to work well.
- Healthy free-cash-flow yield (~14.3%) funds buybacks and dividends.
- Pays a 7.1% dividend on top of any price gains.
The case against GIS:
- Revenue growth is slow/negative (-6.5%), limiting the upside engine.
- Elevated leverage (debt/equity 1.6x) adds financial risk.
Balance-sheet risk — debt/equity of 1.6x magnifies the impact of higher rates or weaker earnings.
Growth risk — sluggish revenue (-6.5%) leaves little margin for execution missteps.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the picture is mixed: General Mills is a large-cap consumer staples business with shrinking revenue, with solid profitability, and a heavier debt load to watch. It trades at 8.1x earnings, which our model scores Neutral (42/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.