HAS
Hasbro
$93.40
▲ 1.9%Updated Aug 7, 11:30 AM ET
HAS at a glance — five pillars scored 0–100 from real filed financials.
Overall: Weak · 15/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▲ Up 24.7% over the last 12 months
Market Cap
$11.34B
P/E
—
Forward P/E (est.)
—
ROE
-48.5%
Revenue Growth
12.9%
EPS Growth
—
Profit Margin
-4.6%
FCF Yield
-2.9%
Debt / Equity
6.06x
ROIC
0.0%
Interest Coverage
0.06x
Current Ratio
1.65x
Dividend Yield
3.3%
Implied Growth (rev. DCF)
1.6%
Rating Score
15/100
Hasbro (HAS) is a large-cap company in the Leisure Products industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $11.34B.
In its latest reported year it generated about $5.37B in revenue and posted a net loss of $322.40M.
Our model rates HAS Weak (15/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Evidence of durable competitive advantage in the filed financials (10 years of history).
The numbers don't show a durable competitive advantage — margins, growth, or returns on capital have been unstable or thin. Great returns are still possible; they just aren't protected.
-4.1% average over the last 3 years
±12.2 pts around 6.7% across 10 years
grew in 6 of the last 9 year-over-year periods
positive in 10 of 10 years
0.0% latest fiscal year
A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what HAS's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. HAS trades near $93.40, above its 50-day average ($88.94) and 200-day average ($86.41). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 37 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. HAS's is $2.06 (~2.2% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month HAS found buyers near $79.73 (support) and sellers near $86.67 (resistance); its 52-week range is $69.50–$106.98. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.5× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
-4.4%
Revenue moved from $5.02B in 2016 to $5.37B in 2025, a 0.7% compound annual growth rate. The most recent year grew a steady 12.9% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
64.5%
Operating Margin
0.2%
Net Margin
-6.0%
ROE
-48.5%
Hasbro keeps about -4.6% of each sales dollar as net profit, with a 64.5% gross margin and 0.2% operating margin. Return on equity is -48.5% and return on invested capital about 0.0%. The company is currently unprofitable on a net basis.
Total Debt
$4.66B
Net Debt
$3.48B
Net Debt / EBITDA
313.41x
Debt / Equity
6.06x
Leverage: debt-to-equity is 6.1x, and operating profit covers interest about 0.1x, with a current ratio of 1.6x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $4.66B of total debt against $1.18B of cash.
Operating CF
$893.20M
Free Cash Flow
$829.90M
FCF Margin
15.5%
In the latest year Hasbro produced about $893.20M of operating cash flow and $829.90M of free cash flow after capital spending. That is a free-cash-flow yield of about -2.9% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.
The payout is comfortably covered by cash the business actually generates, with a raise habit behind it.
Dividend yield
3.3%
Per share (latest FY)
$2.80
Total paid (latest FY)
$392.50M
History on record
10 years
dividend uses 47% of free cash flow
total dividends increased 9 years in a row
no cuts in the last 10 years on record
Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.
P/E
—
P/S
2.56x
P/B
23.73x
EV / EBITDA
—
HAS trades at n/a trailing earnings, 2.6x sales, and 23.7x book value. Reverse-engineering today's price implies the market expects roughly 1.6% long-term free-cash-flow growth. With no positive trailing earnings, value it on sales, cash flow, or growth rather than P/E.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
$165.16
Current price
$93.40
Starting FCF (latest 10-K)
$829.90M
Growth, years 1–5
12.9%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where HAS sits versus its Consumer Discretionary sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 85 Consumer Discretionary companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How HAS stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (158 S&P 500 companies), HAS ranks #84 of 158 by our overall rating.
P/E vs sector
—
median 25.8x
ROE vs sector
-48.5%
median 26.2%
Growth vs sector
12.9%
median 6.8%
Sector rank
#84
of 158 by rating
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 158 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$0.00 – $0.00
vs. $93.40 today · expected CAGR -21% – -12%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $6.06B | $6.85B | $7.74B | $8.75B | $9.89B |
| Net income | $181.90M | $205.55M | $232.27M | $262.47M | $296.59M |
| EPS | $1.50 | $1.69 | $1.91 | $2.16 | $2.44 |
| Share price (low) | $17.98 | $20.32 | $22.96 | $25.94 | $29.31 |
| Share price (high) | $29.96 | $33.86 | $38.26 | $43.23 | $48.85 |
| CAGR (low–high) | -81% / -68% | -53% / -40% | -37% / -26% | -27% / -18% | -21% / -12% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for HAS:
- Revenue is growing 12.9% a year, a sign of real demand.
- Pays a 3.3% dividend on top of any price gains.
The case against HAS:
- Thin net margins (-4.6%) leave little room for error.
- Elevated leverage (debt/equity 6.1x) adds financial risk.
- Interest coverage is thin (0.1x), so debt costs bite.
- Limited free cash flow at today's price.
- Our model's overall read is Weak (15/100).
Balance-sheet risk — debt/equity of 6.1x magnifies the impact of higher rates or weaker earnings.
Margin risk — thin profitability (-4.6%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen weakly: Hasbro is a large-cap consumer discretionary business still growing nicely, with modest profitability, and a heavier debt load to watch. It trades at n/a earnings, which our model scores Weak (15/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Analyst Ratings
What 20 Wall Street analysts covering HAS recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.
Latest SEC Filings
HAS's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.
In the Idea Lab
HAS — frequently asked questions
Is HAS a good stock to buy?
We don't give buy or sell advice. Our model rates Hasbro Weak (15/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is HAS's rating on The Stocks School?
Hasbro currently scores 15/100 (Weak) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does HAS's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from Hasbro's SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for HAS calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this HAS analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell HAS. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.