HAS
Hasbro
$84.39
▼ 0.4%Updated Today 7:15 PM ET
▲ Up 24.7% over the last 12 months
Market Cap
$11.99B
P/E
—
Forward P/E (est.)
—
ROE
-48.5%
Revenue Growth
12.9%
EPS Growth
—
Profit Margin
-4.6%
FCF Yield
-2.9%
Debt / Equity
6.06x
ROIC
0.0%
Interest Coverage
0.06x
Current Ratio
1.65x
Dividend Yield
3.3%
Implied Growth (rev. DCF)
1.9%
Rating Score
15/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what HAS's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. HAS trades near $84.39, below its 50-day average ($90.95) and 200-day average ($86.18). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 37 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. HAS's is $1.96 (~2.3% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month HAS found buyers near $82.16 (support) and sellers near $92.21 (resistance); its 52-week range is $67.11–$106.98. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.8× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Hasbro (HAS) is a large-cap company in the Leisure Products industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $11.99B.
In its latest reported year it generated about $4.70B in revenue and posted a net loss of $322.40M.
Our model rates HAS Weak (15/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
-7.5%
Revenue moved from $6.42B in 2021 to $4.70B in 2025, a -7.5% compound annual growth rate. The most recent year grew a steady 12.9% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
64.5%
Operating Margin
0.2%
Net Margin
-6.9%
ROE
-48.5%
Hasbro keeps about -4.6% of each sales dollar as net profit, with a 64.5% gross margin and 0.2% operating margin. Return on equity is -48.5% and return on invested capital about 0.0%. The company is currently unprofitable on a net basis.
Total Debt
$4.66B
Net Debt
$3.48B
Net Debt / EBITDA
313.41x
Debt / Equity
6.06x
Leverage: debt-to-equity is 6.1x, and operating profit covers interest about 0.1x, with a current ratio of 1.6x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $4.66B of total debt against $1.18B of cash.
Operating CF
$893.20M
Free Cash Flow
$829.90M
FCF Margin
17.7%
In the latest year Hasbro produced about $893.20M of operating cash flow and $829.90M of free cash flow after capital spending. That is a free-cash-flow yield of about -2.9% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
P/E
—
P/S
2.56x
P/B
21.53x
EV / EBITDA
—
HAS trades at n/a trailing earnings, 2.6x sales, and 21.5x book value. Reverse-engineering today's price implies the market expects roughly 1.9% long-term free-cash-flow growth. With no positive trailing earnings, value it on sales, cash flow, or growth rather than P/E.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How HAS stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (48 S&P 500 companies), HAS ranks #48 of 48 by our overall rating.
P/E vs sector
—
median 23.7x
ROE vs sector
-48.5%
median 39.2%
Growth vs sector
12.9%
median 6.2%
Sector rank
#48
of 48 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 48 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$22.04 – $36.73
vs. $84.39 today · expected CAGR -24% – -15%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $5.31B | $6.00B | $6.78B | $7.67B | $8.66B |
| Net income | $159.37M | $180.09M | $203.50M | $229.96M | $259.86M |
| EPS | $1.13 | $1.27 | $1.44 | $1.63 | $1.84 |
| Share price (low) | $13.52 | $15.27 | $17.26 | $19.50 | $22.04 |
| Share price (high) | $22.53 | $25.46 | $28.77 | $32.51 | $36.73 |
| CAGR (low–high) | -84% / -73% | -57% / -45% | -41% / -30% | -31% / -21% | -24% / -15% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for HAS:
- Revenue is growing 12.9% a year, a sign of real demand.
- Pays a 3.3% dividend on top of any price gains.
The case against HAS:
- Thin net margins (-4.6%) leave little room for error.
- Elevated leverage (debt/equity 6.1x) adds financial risk.
- Interest coverage is thin (0.1x), so debt costs bite.
- Limited free cash flow at today's price.
- Our model's overall read is Weak (15/100).
Balance-sheet risk — debt/equity of 6.1x magnifies the impact of higher rates or weaker earnings.
Margin risk — thin profitability (-4.6%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen weakly: Hasbro is a large-cap consumer discretionary business still growing nicely, with modest profitability, and a heavier debt load to watch. It trades at n/a earnings, which our model scores Weak (15/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.