JD
JD.com Inc
$26.78
▲ 0.6%Updated Today 12:11 PM ET
JD at a glance — five pillars scored 0–100 from real filed financials.
Overall: Neutral · 42/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.
▼ Down 16.6% over the last 12 months
Market Cap
$32.36B
P/E
15.58x
Forward P/E (est.)
22.25x
ROE
6.2%
Revenue Growth
10.3%
EPS Growth
-68.4%
Profit Margin
1.1%
FCF Yield
—
Debt / Equity
0.33x
ROIC
0.0%
Interest Coverage
0.99x
Current Ratio
1.22x
Dividend Yield
3.7%
Implied Growth (rev. DCF)
3.9%
Rating Score
42/100
JD.com Inc (JD) is a large-cap company in the Retail industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $32.36B.
In its latest reported year it generated about $187.20B in revenue.
Our model rates JD Neutral (42/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what JD's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. JD trades near $26.78, below its 50-day average ($29.17) and 200-day average ($29.90). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 33 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. JD's is $0.67 (~2.5% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month JD found buyers near $24.55 (support) and sellers near $29.70 (resistance); its 52-week range is $24.51–$36.86. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.4× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
4Y CAGR
5.8%
Revenue moved from $67.20B in 2018 to $187.20B in 2025, a 15.8% compound annual growth rate. The most recent year grew a steady 10.3% year over year. Consistent top-line growth is one sign of healthy demand.
Gross Margin
16.3%
Operating Margin
0.2%
Net Margin
1.1%
ROE
6.2%
JD.com Inc keeps about 1.1% of each sales dollar as net profit, with a 16.3% gross margin and 0.2% operating margin. Return on equity is 6.2% and return on invested capital about 0.0%. Thin margins leave less cushion if costs rise.
Total Debt
$41.67B
Net Debt
$22.02B
Net Debt / EBITDA
55.45x
Debt / Equity
0.33x
Leverage: debt-to-equity is 0.3x, and operating profit covers interest about 1.0x, with a current ratio of 1.2x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $41.67B of total debt against $19.66B of cash.
Operating CF
$2.72B
Free Cash Flow
$1.60B
FCF Margin
0.9%
In the latest year JD.com Inc produced about $2.72B of operating cash flow and $1.60B of free cash flow after capital spending. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.
P/E
15.58x
P/S
0.16x
P/B
1.13x
EV / EBITDA
30.36x
JD trades at 15.6x trailing earnings (about 22.3x on estimated forward earnings), 0.2x sales, and 1.1x book value. Reverse-engineering today's price implies the market expects roughly 3.9% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.
A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.
DCF fair value / share
$26.71
Current price
$26.78
Starting FCF (latest 10-K)
$1.60B
Growth, years 1–5
10.3%
Fade to terminal, years 6–10
2.5%
Discount rate
9.0%
Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.
Where JD sits versus its Consumer Discretionary sector peers in the S&P 500.
Bands show the middle half (25th–75th percentile) of the 50 Consumer Discretionary companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.
How JD stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.
In the Consumer Discretionary sector (92 S&P 500 companies), JD ranks #33 of 92 by our overall rating. It trades at a discount versus the sector on earnings (15.6x P/E vs. 25.4x median) with a lower return on equity (6.2% vs. 24.8%) and faster revenue growth (10.3% vs. 6.2%).
P/E vs sector
15.6x
median 25.4x
ROE vs sector
6.2%
median 24.8%
Growth vs sector
10.3%
median 6.2%
Sector rank
#33
of 92 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 92 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$0.00 – $0.00
vs. $26.78 today · expected CAGR 18% – 30%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $205.92B | $226.51B | $249.16B | $274.08B | $301.48B |
| Net income | $6.18B | $6.80B | $7.47B | $8.22B | $9.04B |
| EPS | $4.22 | $4.64 | $5.11 | $5.62 | $6.18 |
| Share price (low) | $42.21 | $46.43 | $51.07 | $56.18 | $61.79 |
| Share price (high) | $67.53 | $74.28 | $81.71 | $89.88 | $98.87 |
| CAGR (low–high) | 58% / 152% | 32% / 67% | 24% / 45% | 20% / 35% | 18% / 30% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for JD:
- Revenue is growing 10.3% a year, a sign of real demand.
- A conservative balance sheet (debt/equity 0.3x) lowers risk.
- Pays a 3.7% dividend on top of any price gains.
The case against JD:
- Thin net margins (1.1%) leave little room for error.
- Interest coverage is thin (1.0x), so debt costs bite.
Margin risk — thin profitability (1.1%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the picture is mixed: JD.com Inc is a large-cap consumer discretionary business still growing nicely, with modest profitability, and a sound balance sheet. It trades at 15.6x earnings, which our model scores Neutral (42/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
JD — frequently asked questions
Is JD a good stock to buy?
We don't give buy or sell advice. Our model rates JD.com Inc Neutral (42/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.
What is JD's rating on The Stocks School?
JD.com Inc currently scores 42/100 (Neutral) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.
How our ratings work →Where does JD's data come from?
Live price data plus real fundamentals and 5-year financials pulled directly from JD.com Inc's SEC filings — refreshed automatically, not hand-entered.
How is the 5-year projection for JD calculated?
It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.
Is this JD analysis financial advice?
No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell JD. Always do your own research and consider a licensed professional.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.