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CPNG

NYSE
Weak · 29/100

Coupang Inc

Consumer Discretionary
Retail

$18.97

2.2%

Updated Today 12:11 PM ET

Report Card

CPNG at a glance — five pillars scored 0–100 from real filed financials.

Value
0
Growth
0
Profitability
0
Health
0
Dividends
0

Overall: Weak · 29/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.

Price — Past Year

▼ Down 37.8% over the last 12 months

Price 50-day average 200-day averageSource: Yahoo Finance · refreshed daily
Key Metrics

Market Cap

$33.32B

P/E

160.18x

Forward P/E (est.)

ROE

-3.7%

Revenue Growth

13.1%

EPS Growth

Profit Margin

-0.5%

FCF Yield

2.0%

Debt / Equity

0.35x

ROIC

8.0%

Interest Coverage

9.85x

Current Ratio

0.97x

Dividend Yield

Implied Growth (rev. DCF)

7.3%

Rating Score

29/100

Business Overview
Research

Coupang Inc (CPNG) is a large-cap company in the Retail industry, part of the Consumer Discretionary sector of the S&P 500, with a market value around $33.32B.

In its latest reported year it generated about $34.53B in revenue and $208.00M in net profit.

Our model rates CPNG Weak (29/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.

Technical Analysis (Educational)
Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what CPNG's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. CPNG trades near $18.97, around its 50-day average ($17.42) and 200-day average ($22.58). Price tangled in its moving averages means there is no clear trend — the stock is ranging.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 65 it is in neutral territory — neither stretched nor washed out.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.

Volatility — ATR. Average True Range is the typical daily move. CPNG's is $0.86 (~4.5% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. Over the last month CPNG found buyers near $14.92 (support) and sellers near $19.60 (resistance); its 52-week range is $14.92–$34.08. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 0.3× the 20-day average — lighter than usual, so the move carries less conviction. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.

Revenue Growth
Research

4Y CAGR

17.0%

2/2 checks passedRevenue growingRevenue growth beats sector midpoint

Revenue moved from $6.27B in 2019 to $34.53B in 2025, a 32.9% compound annual growth rate. The most recent year grew a steady 13.1% year over year. Consistent top-line growth is one sign of healthy demand.

Profitability
Research
0/4 checks passedProfitableNet margin above sector midpointROE above 12%ROIC above 10%

Gross Margin

29.4%

Operating Margin

1.4%

Net Margin

0.6%

ROE

-3.7%

Coupang Inc keeps about -0.5% of each sales dollar as net profit, with a 29.4% gross margin and 1.4% operating margin. Return on equity is -3.7% and return on invested capital about 8.0%. The company is currently unprofitable on a net basis.

Debt Analysis
Research
3/4 checks passedDebt under 1× equityDebt under 2× equityInterest covered 3×+Short-term bills covered

Total Debt

$617.00M

Net Debt

-$5.68B

Net cash position

Net Debt / EBITDA

-12.02x

Debt / Equity

0.35x

Leverage: debt-to-equity is 0.3x, and operating profit covers interest about 9.8x, with a current ratio of 1.0x. That is a conservative balance sheet — a cushion in downturns. It carries roughly $617.00M of total debt against $6.30B of cash.

Cash Flow Analysis
Research
3/3 checks passedPositive free cash flowFCF yield above 2%Market expects achievable growth (<8%)

Operating CF

$1.77B

Free Cash Flow

$522.00M

FCF Margin

1.5%

In the latest year Coupang Inc produced about $1.77B of operating cash flow and $522.00M of free cash flow after capital spending. That is a free-cash-flow yield of about 2.0% on today's price. Cash flow is what ultimately pays shareholders, so it is worth tracking over time.

Valuation Analysis
Research
1/3 checks passedPositive earnings (P/E meaningful)P/E below sector's upper bandTrading below DCF fair value

P/E

160.18x

P/S

0.96x

P/B

9.32x

EV / EBITDA

27.91x

CPNG trades at 160.2x trailing earnings, 1.0x sales, and 9.3x book value. Reverse-engineering today's price implies the market expects roughly 7.3% long-term free-cash-flow growth. That is a rich multiple that prices in a lot of future growth.

DCF Fair Value (Educational)

A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.

DCF fair value / share

Current price

$18.97

-55% · Above fair-value estimate

Starting FCF (latest 10-K)

$522.00M

Growth, years 1–5

13.1%

Fade to terminal, years 6–10

2.5%

Discount rate

9.0%

PV of 10-yr free cash flow$5.99B
PV of terminal value$8.90B
Estimated equity value$14.89B

Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.

Metrics vs. Sector Range

Where CPNG sits versus its Consumer Discretionary sector peers in the S&P 500.

TTM P/E
160.2xExpensive
Forward P/E
P/S ratio
1.0xFair
Revenue growth
13.1%Strong
EPS growth
Gross margin
29.4%Average
Net margin
-0.5%Weak
ROE
-3.7%Weak

Bands show the middle half (25th–75th percentile) of the 50 Consumer Discretionary companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.

Sector Peer Comparison

How CPNG stacks up against its Consumer Discretionary peers — valuation, profitability, and growth versus the sector median.

In the Consumer Discretionary sector (92 S&P 500 companies), CPNG ranks #42 of 92 by our overall rating. It trades at a premium versus the sector on earnings (160.2x P/E vs. 25.4x median) with a lower return on equity (-3.7% vs. 24.8%) and faster revenue growth (13.1% vs. 6.2%).

P/E vs sector

160.2x

median 25.4x

ROE vs sector

-3.7%

median 24.8%

Growth vs sector

13.1%

median 6.2%

Sector rank

#42

of 92 by rating

CompanyP/ERev Gr.Rating
CPNGThis stock160.2x13.1%Weak· 29
JD15.6x10.3%Neutral· 42
DKS23.4x41.2%Favorable· 62
BURL31.6x10.6%Neutral· 52
MELI46.6x42.1%Neutral· 46
BJ19.9x5.9%Neutral· 55
MUSA18.7x-1.3%Neutral· 48
GME13.2x1.6%Neutral· 57
Consumer Discretionary median25.4x6.2%22/100

Valuation vs. quality map

sector medianJDDKSBURLMELIBJMUSAGMECPNGP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Consumer Discretionary companies by sub-industry and size. Sector median is across all 92 S&P 500 names in the sector. Educational, not a recommendation.

Bull Case

The case for CPNG:

  • Revenue is growing 13.1% a year, a sign of real demand.
  • A conservative balance sheet (debt/equity 0.3x) lowers risk.
Bear Case

The case against CPNG:

  • Thin net margins (-0.5%) leave little room for error.
  • A rich 160.2x earnings multiple prices in a lot of growth.
  • Our model's overall read is Weak (29/100).
Key Risks
Research

Valuation risk — at 160.2x earnings, disappointing results could compress the multiple.

Margin risk — thin profitability (-0.5%) is vulnerable to cost or pricing pressure.

Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.

Investment Thesis
Research

On balance, the fundamentals screen weakly: Coupang Inc is a large-cap consumer discretionary business still growing nicely, with modest profitability, and a sound balance sheet. It trades at 160.2x earnings, which our model scores Weak (29/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.

CPNG — frequently asked questions

Is CPNG a good stock to buy?

We don't give buy or sell advice. Our model rates Coupang Inc Weak (29/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.

What is CPNG's rating on The Stocks School?

Coupang Inc currently scores 29/100 (Weak) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.

How our ratings work
Where does CPNG's data come from?

Live price data plus real fundamentals and 5-year financials pulled directly from Coupang Inc's SEC filings — refreshed automatically, not hand-entered.

How is the 5-year projection for CPNG calculated?

It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.

Is this CPNG analysis financial advice?

No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell CPNG. Always do your own research and consider a licensed professional.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.