KR
Kroger
$55.76
▼ 1.5%Updated Today 7:15 PM ET
▼ Down 13.6% over the last 12 months
Market Cap
$34.90B
P/E
34.1x
Forward P/E (est.)
48.72x
ROE
9.4%
Revenue Growth
0.3%
EPS Growth
-57.8%
Profit Margin
0.7%
FCF Yield
10.1%
Debt / Equity
2.96x
ROIC
7.0%
Interest Coverage
4.29x
Current Ratio
0.8x
Dividend Yield
2.2%
Implied Growth (rev. DCF)
-0.8%
Rating Score
27/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what KR's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. KR trades near $55.76, below its 50-day average ($65.74) and 200-day average ($66.47). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 31 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently negative — short-term momentum is fading.
Volatility — ATR. Average True Range is the typical daily move. KR's is $1.82 (~3.3% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month KR found buyers near $56.32 (support) and sellers near $67.73 (resistance); its 52-week range is $56.32–$76.58. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 3.0× the 20-day average — heavier than usual, which adds conviction to the move. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Kroger (KR) is a large-cap company in the Food Retail industry, part of the Consumer Staples sector of the S&P 500, with a market value around $34.90B.
In its latest reported year it generated about $147.64B in revenue and $1.02B in net profit.
Our model rates KR Weak (27/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
1.7%
Revenue moved from $137.89B in 2022 to $147.64B in 2026, a 1.7% compound annual growth rate. The most recent year was roughly flat (0.3%) year over year. Slower, mature growth is common for established businesses.
Gross Margin
23.3%
Operating Margin
1.3%
Net Margin
0.7%
ROE
9.4%
Kroger keeps about 0.7% of each sales dollar as net profit, with a 23.3% gross margin and 1.3% operating margin. Return on equity is 9.4% and return on invested capital about 7.0%. Thin margins leave less cushion if costs rise.
Total Debt
$15.88B
Net Debt
$12.54B
Net Debt / EBITDA
6.64x
Debt / Equity
2.96x
Leverage: debt-to-equity is 3.0x, and operating profit covers interest about 4.3x, with a current ratio of 0.8x. That is elevated leverage, which raises risk if earnings or rates move against it. It carries roughly $15.88B of total debt against $3.33B of cash.
Operating CF
$7.31B
Free Cash Flow
$3.46B
FCF Margin
2.3%
In the latest year Kroger produced about $7.31B of operating cash flow and $3.46B of free cash flow after capital spending. That is a free-cash-flow yield of about 10.1% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
34.1x
P/S
0.27x
P/B
5.94x
EV / EBITDA
9.97x
KR trades at 34.1x trailing earnings (about 48.7x on estimated forward earnings), 0.3x sales, and 5.9x book value. Reverse-engineering today's price implies the market expects roughly -0.8% long-term free-cash-flow growth. That is a premium multiple that needs growth to justify it.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How KR stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.
In the Consumer Staples sector (36 S&P 500 companies), KR ranks #33 of 36 by our overall rating. It trades at a premium versus the sector on earnings (34.1x P/E vs. 22.5x median) with a lower return on equity (9.4% vs. 20.2%) and slower revenue growth (0.3% vs. 3.0%).
P/E vs sector
34.1x
median 22.5x
ROE vs sector
9.4%
median 20.2%
Growth vs sector
0.3%
median 3.0%
Sector rank
#33
of 36 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 36 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$167.64 – $284.99
vs. $55.76 today · expected CAGR 25% – 39%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $152.07B | $156.63B | $161.33B | $166.17B | $171.16B |
| Net income | $4.56B | $4.70B | $4.84B | $4.99B | $5.13B |
| EPS | $7.45 | $7.67 | $7.90 | $8.14 | $8.38 |
| Share price (low) | $148.95 | $153.42 | $158.02 | $162.76 | $167.64 |
| Share price (high) | $253.21 | $260.81 | $268.63 | $276.69 | $284.99 |
| CAGR (low–high) | 167% / 354% | 66% / 116% | 42% / 69% | 31% / 49% | 25% / 39% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for KR:
- Healthy free-cash-flow yield (~10.1%) funds buybacks and dividends.
- Pays a 2.2% dividend on top of any price gains.
The case against KR:
- Revenue growth is slow (0.3%), limiting the upside engine.
- Thin net margins (0.7%) leave little room for error.
- Elevated leverage (debt/equity 3.0x) adds financial risk.
- Our model's overall read is Weak (27/100).
Valuation risk — at 34.1x earnings, disappointing results could compress the multiple.
Balance-sheet risk — debt/equity of 3.0x magnifies the impact of higher rates or weaker earnings.
Growth risk — sluggish revenue (0.3%) leaves little margin for execution missteps.
Margin risk — thin profitability (0.7%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen weakly: Kroger is a large-cap consumer staples business growing at a mature pace, with modest profitability, and a heavier debt load to watch. It trades at 34.1x earnings, which our model scores Weak (27/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.