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KO

NYSE
Favorable· 64

The Coca-Cola Company

Consumer Defensive
Beverages—Non-Alcoholic

$86.84

0.0%

Updated Aug 7, 11:30 AM ET

Report Card

KO at a glance — five pillars scored 0–100 from real filed financials.

Value
0
Growth
0
Profitability
0
Health
0
Dividends
0

Overall: Favorable · 64/100. A wider, greener shape means more pillars look healthy. Dividends scores 0 when a company pays none — that is a choice, not a flaw.

Price — Past Year

▲ Up 14.7% over the last 12 months

Price 50-day average 200-day averageSource: Yahoo Finance · refreshed daily
Key Metrics

Market Cap

$362.01B

P/E

27.47x

Forward P/E (est.)

21.6x

ROE

43.6%

Revenue Growth

5.1%

EPS Growth

27.2%

Profit Margin

27.8%

FCF Yield

3.4%

Debt / Equity

1.41x

ROIC

16.0%

Interest Coverage

8.32x

Current Ratio

1.36x

Dividend Yield

2.6%

Implied Growth (rev. DCF)

7.4%

Rating Score

64/100

Business Overview
Research

Coca-Cola pairs the world's most recognized beverage brand with a capital-light, franchised bottling model that produces high margins and dependable cash flow. Pricing power and global distribution underpin a reliable, growing dividend.

Economic Moat

Evidence of durable competitive advantage in the filed financials (10 years of history).

Wide moat signalsMoat evidence score: 77/100

The filed history looks like a business competitors struggle to attack: high and steady margins, revenue that grows through cycles, and strong returns on capital.

Gross margin level100/100

60.7% average over the last 3 years

Gross margin stability85/100

±1.2 pts around 60.5% across 10 years

Revenue durability48/100

grew in 6 of the last 9 year-over-year periods

Free-cash-flow consistency100/100

positive in 10 of 10 years

Return on invested capital55/100

16.0% latest fiscal year

A moat can't be proven by numbers alone — this scores the evidence a durable advantage leaves behind (pricing power, consistency, returns on capital), computed the same way for every stock. Pair it with the business overview before concluding anything.

Trade Setup & Technical Analysis

Institutional-style technical read — sample, educational only

Bullish
Confidence score64/100

Uptrend — price ($86.84) is above the 50-day ($79.89) and 200-day ($74.32) averages.

Setup type

Trend-continuation swing

Holding time

1–6 weeks

Risk level

Low

Risk / reward

1 : 0.4

Trade levels

Entry zone

$84.92 – $86.84

Stop loss

$76.01

Target 1

$89.72

Target 2

$92.44

Target 3

$95.64

Position sizing: Standard size; risk ≤ 1.5% of capital.

Technical analysis

RSI(14) is firm (57); the MACD histogram is positive (upward momentum). Uptrend — price ($86.84) is above the 50-day ($79.89) and 200-day ($74.32) averages. ATR(14) is $1.60 (~1.8% of price), which sets the stop distance. Recent support sits near $76.81 and resistance near $84.14; the 52-week range is $65.35–$84.14.

Fundamental analysis

Revenue is stable at 5.1%, net margin near 27.8%, ROE roughly 43.6%; shares trade at 27x earnings. Quality score: 64/100.

Options flow

Live options-flow data needs a paid feed, so it isn't shown. For realized volatility, ATR of $1.60 (~1.8%/day) is the range to size stops and any option strikes around.

Volume analysis

The latest session traded 0.9× the 20-day average volume — roughly in line with normal activity.

Catalysts

The next quarterly earnings report is the main near-term catalyst. Technically, watch for a break and hold above $84.14 or a loss of $76.81.

Bullish scenario

Unrivaled brand and distribution moat in non-alcoholic beverages.

Bearish scenario

Volume growth is slow in developed markets.

Invalidation

A daily close below $76.01 invalidates this setup read.

Probability-based scenario using sample data — not a recommendation or a guarantee of profit. Prioritize capital preservation, use stops, and size positions for risk. Past performance does not predict future results.

Technical Analysis (Educational)
Research

Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what KO's chart says today, with each tool explained.

Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. KO trades near $86.84, above its 50-day average ($79.89) and 200-day average ($74.32). Price above both averages, with the shorter one above the longer, is the textbook definition of an uptrend — momentum favours buyers.

Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 57 it is in neutral territory — neither stretched nor washed out.

MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.

Volatility — ATR. Average True Range is the typical daily move. KO's is $1.60 (~1.8% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.

Support & resistance. Over the last month KO found buyers near $76.81 (support) and sellers near $84.14 (resistance); its 52-week range is $65.35–$84.14. A decisive break beyond either edge often marks the next move.

Volume. The latest session traded 0.9× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.

Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.

Revenue Growth
Research

4Y CAGR

5.5%

4/4 checks passedRevenue growingRevenue growth beats sector midpointEPS growingEPS growing faster than revenue

Revenue grew from $41.86B in 2016 to $47.94B in 2025, a 1.5% CAGR. The most recent year grew about 5.1% year over year, a moderate pace consistent with a mature business.

Profitability
Research
4/4 checks passedProfitableNet margin above sector midpointROE above 12%ROIC above 10%

Gross Margin

61.6%

Operating Margin

28.7%

Net Margin

27.3%

ROE

43.6%

Gross margin runs near 61.7% with operating margin around 30.0% and net margin near 27.8%. Return on equity of roughly 43.6% indicates strong capital efficiency, and the margin profile has trended high and stable over the period shown.

Debt Analysis
Research
3/4 checks passedDebt under 1× equityDebt under 2× equityInterest covered 3×+Short-term bills covered

Total Debt

$36.50B

Net Debt

$25.92B

Net Debt / EBITDA

1.88x

Debt / Equity

1.41x

Interest-bearing debt is about 14.0% of market capitalization and the debt-to-equity ratio is roughly 1.41x. Leverage is moderate and manageable relative to cash flow.

Cash Flow Analysis
Research
3/3 checks passedPositive free cash flowFCF yield above 2%Market expects achievable growth (<8%)

Operating CF

$7.41B

Free Cash Flow

$5.30B

FCF Margin

11.0%

Operating cash flow comfortably exceeds reported net income, and free cash flow yield is around 3.4%. Cash generation is robust and supports buybacks, dividends, and reinvestment.

Dividend Safety

Can the payout survive a bad year? Scored from filed cash flow, earnings coverage, and the raise/cut record.

BorderlineSafety score: 55/100

The dividend is being paid, but coverage or consistency is thinner than an income investor should rely on without a closer look.

Dividend yield

2.6%

Per share (latest FY)

$2.04

Total paid (latest FY)

$8.78B

History on record

10 years

Free-cash-flow coverage0/100

dividend uses 166% of free cash flow

Earnings payout ratio51/100

67% of net income paid out

Raise streak100/100

total dividends increased 9 years in a row

Cut history100/100

no cuts in the last 10 years on record

Coverage uses the latest fiscal year as filed with the SEC; the streak counts total dollars paid (per-share figures can carry split artifacts). Educational information, not income advice.

Valuation Analysis
Research
3/4 checks passedPositive earnings (P/E meaningful)P/E below sector's upper bandForward P/E below trailing (earnings growing)Trading below DCF fair value

P/E

27.47x

P/S

7.26x

P/B

10.11x

EV / EBITDA

19x

Shares trade at roughly 27x trailing earnings (22x forward), 7.3x sales, and 19x EV/EBITDA. That is a full but defensible multiple for a quality franchise. Our internal rating is Favorable.

DCF Fair Value (Educational)

A two-stage discounted cash flow on real SEC-filed free cash flow — the intrinsic-value anchor professional analysts triangulate from.

DCF fair value / share

$22.50

Current price

$86.84

-74% · Above fair-value estimate

Starting FCF (latest 10-K)

$5.30B

Growth, years 1–5

5.1%

Fade to terminal, years 6–10

2.5%

Discount rate

9.0%

PV of 10-yr free cash flow$42.95B
PV of terminal value$53.86B
Estimated equity value$96.81B
Shares outstanding4.3B

Cash flows grow at the stage-1 rate (trailing revenue growth, capped at 20%) for five years, fade to 2.5% by year 10, and continue at that rate forever (Gordon terminal value), all discounted at 9.0%. Small changes in assumptions move the result a lot — treat this as one reference point, not a target price. Educational only, not investment advice.

Metrics vs. Sector Range

Where KO sits versus its Consumer Staples sector peers in the S&P 500.

TTM P/E
27.5xFair
Forward P/E
21.6xFair
P/S ratio
7.3xExpensive
Revenue growth
5.1%Average
EPS growth
27.2%Average
Gross margin
61.6%Strong
Net margin
27.8%Strong
ROE
43.6%Strong

Bands show the middle half (25th–75th percentile) of the 48 Consumer Staples companies in the S&P 500 — the peer-relative anchor professional comps analysis uses. Context only — not investment advice.

Sector Peer Comparison

How KO stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.

In the Consumer Staples sector (74 S&P 500 companies), KO ranks #5 of 74 by our overall rating. It trades at a premium versus the sector on earnings (27.5x P/E vs. 22x median) with a higher return on equity (43.6% vs. 18.1%) and faster revenue growth (5.1% vs. 3.4%).

P/E vs sector

27.5x

median 22x

ROE vs sector

43.6%

median 18.1%

Growth vs sector

5.1%

median 3.4%

Sector rank

#5

of 74 by rating

CompanyP/ERev Gr.Rating
KOThis stock27.5x5.1%Favorable· 64
PEP21.7x4.3%Neutral· 46
PG20.4x3.3%Favorable· 63
COST47.8x9.2%Neutral· 47
PM26.2x8.1%Favorable· 62
BUD22.2x3.6%Neutral· 50
WMT39.2x5.9%Neutral· 56
SONY5.2%Weak· 28
Consumer Staples median22x3.4%38/100

Valuation vs. quality map

sector medianPEPPGCOSTPMBUDWMTKOP/E — cheaper ←→ pricierROE — more profitable ↑

The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.

Compare side by side

Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 74 S&P 500 names in the sector. Educational, not a recommendation.

5-Year Projection Model

Project revenue → earnings → price. Edit the assumptions to build your own case.

2030 price target (Base Case)

$0.00 $0.00

vs. $86.84 today · expected CAGR -6%4%

Metric20262027202820292030
Revenue$50.34B$52.85B$55.50B$58.27B$61.19B
Net income$13.59B$14.27B$14.98B$15.73B$16.52B
EPS$3.26$3.42$3.59$3.77$3.96
Share price (low)$52.16$54.77$57.51$60.39$63.41
Share price (high)$88.03$92.43$97.05$101.90$107.00
CAGR (low–high)-40% / 1%-21% / 3%-13% / 4%-9% / 4%-6% / 4%

Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.

Bull Case
  • Unrivaled brand and distribution moat in non-alcoholic beverages.
  • Pricing power and capital-light franchise model.
  • Dividend King with steady, defensible cash flows.
Bear Case
  • Volume growth is slow in developed markets.
  • Health and sugar-regulation trends pressure the category.
  • Currency exposure from global operations.
Key Risks
Research
  • FX headwinds.
  • Sugar taxes and health regulation.
  • Input-cost inflation.
Final Investment Thesis
Research

Coca-Cola is a defensive dividend compounder for income investors prioritizing stability over growth.

Analyst Ratings

What 35 Wall Street analysts covering KO recommend (August 2026). Consensus is a useful sanity check — not a substitute for your own homework.

Buy
consensus · score 4.0 / 5 across 35 analysts
Strong Buy 8Buy 19Hold 8Sell 0Strong Sell 0

Analysts have turned more cautious over the last three months (-6 pts of buy ratings).

Latest SEC Filings

KO's most recent filings, straight from SEC EDGAR. Annual and quarterly reports are the deep dives; 8-Ks flag material events the moment they happen.

In the Idea Lab

KO — frequently asked questions

Is KO a good stock to buy?

We don't give buy or sell advice. Our model rates The Coca-Cola Company Favorable (64/100) based on its growth, profitability, financial health, and valuation — use that as a research starting point and make your own decision.

What is KO's rating on The Stocks School?

The Coca-Cola Company currently scores 64/100 (Favorable) on our transparent model, which weighs real fundamentals: growth, margins, returns on capital, balance-sheet strength, and valuation.

How our ratings work
Where does KO's data come from?

Live price data plus real fundamentals and 5-year financials pulled directly from The Coca-Cola Company's SEC filings — refreshed automatically, not hand-entered.

How is the 5-year projection for KO calculated?

It's a scenario model: it grows revenue at an assumed rate, applies a profit margin and a valuation multiple, and shows the resulting share-price range. The assumptions are yours to change — it's a tool for thinking, not a prediction.

Is this KO analysis financial advice?

No. Everything on this page is educational research, not financial advice or a recommendation to buy or sell KO. Always do your own research and consider a licensed professional.

Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.

Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.