PG
The Procter & Gamble Company
$147.68
▼ 1.8%Updated Today 6:01 PM ET
▼ Down 4.8% over the last 12 months
Market Cap
$350.17B
P/E
21.02x
Forward P/E (est.)
19.36x
ROE
31.2%
Revenue Growth
3.3%
EPS Growth
8.6%
Profit Margin
19.2%
FCF Yield
4.7%
Debt / Equity
0.66x
ROIC
70.0%
Interest Coverage
27.05x
Current Ratio
0.73x
Dividend Yield
2.9%
Implied Growth (rev. DCF)
4.8%
Rating Score
63/100
Institutional-style technical read — sample, educational only
Sideways — price ($147.68) sits between its 50-day ($145.19) and 200-day ($149.01) averages.
Setup type
Range / mean-reversion
Holding time
1–6 weeks
Risk level
Low
Risk / reward
1 : 1.0
Trade levels
Entry zone
$143.03 – $147.68
Stop loss
$137.31
Target 1
$153.02
Target 2
$158.53
Target 3
$163.18
Position sizing: Standard size; risk ≤ 1.5% of capital.
Technical analysis
RSI(14) is firm (59); the MACD histogram is positive (upward momentum). Sideways — price ($147.68) sits between its 50-day ($145.19) and 200-day ($149.01) averages. ATR(14) is $3.10 (~2.1% of price), which sets the stop distance. Recent support sits near $138.86 and resistance near $153.02; the 52-week range is $137.62–$167.25.
Fundamental analysis
Revenue is stable at 3.3%, net margin near 19.2%, ROE roughly 31.2%; shares trade at 21x earnings. Quality score: 63/100.
Options flow
Live options-flow data needs a paid feed, so it isn't shown. For realized volatility, ATR of $3.10 (~2.1%/day) is the range to size stops and any option strikes around.
Volume analysis
The latest session traded 0.8× the 20-day average volume — roughly in line with normal activity.
Catalysts
The next quarterly earnings report is the main near-term catalyst. Technically, watch for a break and hold above $153.02 or a loss of $138.86.
Bullish scenario
Brand strength and pricing power protect margins through inflation.
Bearish scenario
Low-single-digit organic growth limits upside.
Invalidation
A daily close below $137.31 invalidates this setup read.
Probability-based scenario using sample data — not a recommendation or a guarantee of profit. Prioritize capital preservation, use stops, and size positions for risk. Past performance does not predict future results.
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what PG's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. PG trades near $147.68, around its 50-day average ($145.19) and 200-day average ($149.01). Price tangled in its moving averages means there is no clear trend — the stock is ranging.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 59 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. PG's is $3.10 (~2.1% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month PG found buyers near $138.86 (support) and sellers near $153.02 (resistance); its 52-week range is $137.62–$167.25. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 0.8× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Procter & Gamble is a defensive consumer-staples anchor with pricing power across trusted brands and a multi-decade dividend-growth record. Growth is modest, but the earnings and cash flows are exceptionally stable through cycles.
4Y CAGR
2.6%
Revenue grew from $76.12B in 2021 to $84.28B in 2025, a 2.6% CAGR. The most recent year grew about 3.3% year over year, a moderate pace consistent with a mature business.
Gross Margin
—
Operating Margin
24.3%
Net Margin
19.0%
ROE
31.2%
Gross margin runs near 50.9% with operating margin around 23.6% and net margin near 19.2%. Return on equity of roughly 31.2% indicates strong capital efficiency, and the margin profile has trended steady over the period shown.
Total Debt
$23.13B
Net Debt
$13.82B
Net Debt / EBITDA
0.68x
Debt / Equity
0.66x
Interest-bearing debt is about 8.0% of market capitalization and the debt-to-equity ratio is roughly 0.66x. Leverage is low, leaving the balance sheet well within comfortable limits.
Operating CF
$17.82B
Free Cash Flow
$14.04B
FCF Margin
16.7%
Operating cash flow comfortably exceeds reported net income, and free cash flow yield is around 4.7%. Cash generation is robust and supports buybacks, dividends, and reinvestment.
P/E
21.02x
P/S
4.2x
P/B
7.07x
EV / EBITDA
15.83x
Shares trade at roughly 21x trailing earnings (24x forward), 4.2x sales, and 19x EV/EBITDA. That is a reasonable-to-cheap multiple relative to the broader market. Our internal rating is Favorable.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How PG stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.
In the Consumer Staples sector (36 S&P 500 companies), PG ranks #6 of 36 by our overall rating. It trades at roughly in line versus the sector on earnings (21x P/E vs. 22.5x median) with a higher return on equity (31.2% vs. 20.2%) and faster revenue growth (3.3% vs. 3.0%).
P/E vs sector
21x
median 22.5x
ROE vs sector
31.2%
median 20.2%
Growth vs sector
3.3%
median 3.0%
Sector rank
#6
of 36 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 36 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$103.64 – $167.42
vs. $147.68 today · expected CAGR -7% – 3%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $86.81B | $89.42B | $92.10B | $94.86B | $97.71B |
| Net income | $16.49B | $16.99B | $17.50B | $18.02B | $18.56B |
| EPS | $7.08 | $7.30 | $7.51 | $7.74 | $7.97 |
| Share price (low) | $92.08 | $94.85 | $97.69 | $100.62 | $103.64 |
| Share price (high) | $148.75 | $153.21 | $157.81 | $162.54 | $167.42 |
| CAGR (low–high) | -38% / 1% | -20% / 2% | -13% / 2% | -9% / 2% | -7% / 3% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
- Brand strength and pricing power protect margins through inflation.
- Dividend King with a long record of returns to shareholders.
- Defensive demand resilient in downturns.
- Low-single-digit organic growth limits upside.
- Premium valuation for a slow grower.
- Private-label and FX headwinds.
- Currency translation drag.
- Input-cost inflation.
- Trade-down to private label.
P&G is a low-volatility staples compounder for conservative, income-focused investors. Expectations should center on dividends and stability rather than growth.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.