DG
Dollar General
$112.46
▼ 0.9%Updated Today 7:15 PM ET
▲ Up 1.0% over the last 12 months
Market Cap
$25.03B
P/E
16.15x
Forward P/E (est.)
11.97x
ROE
18.6%
Revenue Growth
4.7%
EPS Growth
34.9%
Profit Margin
3.6%
FCF Yield
11.7%
Debt / Equity
0.54x
ROIC
12.0%
Interest Coverage
6.74x
Current Ratio
1.17x
Dividend Yield
2.0%
Implied Growth (rev. DCF)
-0.5%
Rating Score
62/100
Technical analysis reads price and volume to judge momentum and timing. It complements the fundamentals above — it does not replace them. Here is what DG's chart says today, with each tool explained.
Trend — moving averages. A moving average is the average closing price over a window, which smooths out daily noise. DG trades near $112.46, below its 50-day average ($112.68) and 200-day average ($120.83). Price below both averages is a downtrend — momentum is against buyers for now.
Momentum — RSI. The Relative Strength Index runs 0–100 and measures how strong recent gains are versus losses. Above 70 is "overbought", below 30 "oversold". At 48 it is in neutral territory — neither stretched nor washed out.
MACD. MACD compares two moving averages to flag shifts in momentum. Its histogram is currently positive — short-term momentum is improving.
Volatility — ATR. Average True Range is the typical daily move. DG's is $4.41 (~3.9% of price), so swings of about that size each day are normal — handy for setting a stop that isn't too tight.
Support & resistance. Over the last month DG found buyers near $99.57 (support) and sellers near $119.20 (resistance); its 52-week range is $95.11–$158.23. A decisive break beyond either edge often marks the next move.
Volume. The latest session traded 1.0× the 20-day average — about normal. Rising volume on up-days suggests real buying; on down-days, real selling.
Educational information to help you read a chart — not a recommendation or a forecast. It updates daily as the price and indicators change.
Dollar General (DG) is a large-cap company in the Consumer Staples Merchandise Retail industry, part of the Consumer Staples sector of the S&P 500, with a market value around $25.03B.
In its latest reported year it generated about $42.72B in revenue and $1.51B in net profit.
Our model rates DG Favorable (62/100) on growth, profitability, financial health, and valuation. The summary below is built from its filed financials and current ratios and refreshes automatically.
4Y CAGR
5.7%
Revenue moved from $34.22B in 2022 to $42.72B in 2026, a 5.7% compound annual growth rate. The most recent year was roughly flat (4.7%) year over year. Slower, mature growth is common for established businesses.
Gross Margin
30.7%
Operating Margin
5.2%
Net Margin
3.5%
ROE
18.6%
Dollar General keeps about 3.6% of each sales dollar as net profit, with a 30.7% gross margin and 5.2% operating margin. Return on equity is 18.6% and return on invested capital about 12.0%. Thin margins leave less cushion if costs rise.
Total Debt
$5.19B
Net Debt
$3.84B
Net Debt / EBITDA
1.74x
Debt / Equity
0.54x
Leverage: debt-to-equity is 0.5x, and operating profit covers interest about 6.7x, with a current ratio of 1.2x. That is a moderate, manageable debt load for most businesses. It carries roughly $5.19B of total debt against $1.35B of cash.
Operating CF
$3.63B
Free Cash Flow
$2.39B
FCF Margin
5.6%
In the latest year Dollar General produced about $3.63B of operating cash flow and $2.39B of free cash flow after capital spending. That is a free-cash-flow yield of about 11.7% on today's price. Strong cash generation funds dividends, buybacks, and reinvestment.
P/E
16.15x
P/S
0.59x
P/B
3.7x
EV / EBITDA
8.9x
DG trades at 16.1x trailing earnings (about 12.0x on estimated forward earnings), 0.6x sales, and 3.7x book value. Reverse-engineering today's price implies the market expects roughly -0.5% long-term free-cash-flow growth. That is a fairly typical valuation for a profitable company.
Where this stock sits versus what most companies trade at.
Typical ranges are general references (e.g., many stocks trade at ~18–26x earnings), not hard rules. Context only — not investment advice.
How DG stacks up against its Consumer Staples peers — valuation, profitability, and growth versus the sector median.
In the Consumer Staples sector (36 S&P 500 companies), DG ranks #7 of 36 by our overall rating. It trades at a discount versus the sector on earnings (16.1x P/E vs. 22.5x median) with a lower return on equity (18.6% vs. 20.2%) and faster revenue growth (4.7% vs. 3.0%).
P/E vs sector
16.1x
median 22.5x
ROE vs sector
18.6%
median 20.2%
Growth vs sector
4.7%
median 3.0%
Sector rank
#7
of 36 by rating
Valuation vs. quality map
The sweet spot is upper-left: more profitable (higher ROE) for a lower P/E. Dashed lines mark the sector median.
Peers are the closest Consumer Staples companies by sub-industry and size. Sector median is across all 36 S&P 500 names in the sector. Educational, not a recommendation.
Project revenue → earnings → price. Edit the assumptions to build your own case.
2030 price target (Base Case)
$98.88 – $158.21
vs. $112.46 today · expected CAGR -3% – 7%
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue | $44.86B | $47.10B | $49.46B | $51.93B | $54.53B |
| Net income | $1.79B | $1.88B | $1.98B | $2.08B | $2.18B |
| EPS | $8.13 | $8.54 | $8.97 | $9.42 | $9.89 |
| Share price (low) | $81.35 | $85.42 | $89.69 | $94.17 | $98.88 |
| Share price (high) | $130.16 | $136.66 | $143.50 | $150.67 | $158.21 |
| CAGR (low–high) | -28% / 16% | -13% / 10% | -7% / 8% | -4% / 8% | -3% / 7% |
Educational model on sample fundamentals — not a forecast or investment advice. Outputs are only as good as your assumptions.
The case for DG:
- Strong return on equity (18.6%) shows capital is put to work well.
- Healthy free-cash-flow yield (~11.7%) funds buybacks and dividends.
- Pays a 2.0% dividend on top of any price gains.
- Our model's overall read is Favorable (62/100).
The case against DG:
- Thin net margins (3.6%) leave little room for error.
- Like any single stock, it is exposed to competition, the economic cycle, and shifts in its end markets.
Margin risk — thin profitability (3.6%) is vulnerable to cost or pricing pressure.
Market risk — sector rotation, the economic cycle, and broad sentiment move the stock regardless of fundamentals.
On balance, the fundamentals screen favourably: Dollar General is a large-cap consumer staples business growing at a mature pace, with modest profitability, and a sound balance sheet. It trades at 16.1x earnings, which our model scores Favorable (62/100). Weigh this against your own goals and time horizon — this is educational information, not a recommendation.
Data notice. Fundamentals and financial statements are sourced from company filings (SEC EDGAR) and market-data providers; prices and market caps refresh on trading days and may be delayed. Ratings, projections, technical signals, and written summaries are model- or rule-generated for education and may simplify or lag the latest filings.
Not advice. Nothing on this page is investment advice or a recommendation to buy, hold, or sell any security. Do your own research and consult a licensed financial professional before investing.